{"id":182,"date":"2022-03-19T07:04:06","date_gmt":"2022-03-19T07:04:06","guid":{"rendered":"https:\/\/koalanda.pro\/blog\/?p=182"},"modified":"2022-03-19T09:16:47","modified_gmt":"2022-03-19T09:16:47","slug":"is-etsy-favoring-the-big-sellers","status":"publish","type":"post","link":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers","title":{"rendered":"Is Etsy Favoring the Big Sellers"},"content":{"rendered":"\n<p>The Etsy market is growing constantly and will continue to expand in 2022. The number of sellers and buyers is increasing, and the platform\u2019s turnover is also steadily rising. However, does this mean that the small shops on the platform are also experiencing growth? Or is Etsy\u2019s popularity attributable to the big sellers alone? Are the latter given better chances to grow? Does the platform in fact favor the big shops over the small ones? These are all questions that Etsy sellers ask themselves all the time. Fortunately, the answers can be found in the data that we from Koalanda collect every day.<\/p>\n\n\n\n<p>We gather information about the daily sales of every shop on Etsy. Using these data, we decided to examine how successful shops were in the past several months, dividing them in categories by size.<\/p>\n\n\n\n<p>In our recently published <a href=\"https:\/\/koalanda.pro\/blog\/have-sales-on-etsy-really-dropped\">analysis of Etsy sales<\/a>, we identified certain trends pertaining to the Etsy market as a whole, as well as to particular groups of sellers within it. Let\u2019s have a look at the number of sales made by Etsy shops from October 2021 to February 2022.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dea2ce5db2a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dea2ce5db2a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#Trends_common_for_all_Etsy_sellers\" >Trends common for all Etsy sellers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#Did_the_big_or_the_small_sellers_score_a_higher_growth_in_sales_around_Black_Friday\" >Did the big or the small sellers score a higher growth in sales around Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#Did_the_big_or_the_small_sellers_make_more_sales_during_the_Christmas_shopping_period\" >Did the big or the small sellers make more sales during the Christmas shopping period?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#Did_the_big_or_the_small_sellers_make_less_sales_on_Christmas_Day\" >Did the big or the small sellers make less sales on Christmas Day?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#Did_the_big_or_the_small_sellers_get_more_sales_after_the_holidays\" >Did the big or the small sellers get more sales after the holidays?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\/#In_conclusion\" >In conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_common_for_all_Etsy_sellers\"><\/span>Trends common for all Etsy sellers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is true that only 20% of the sales made in the examined period are attributed to sellers with up to 1,000 total sales. The rest of the sales are almost evenly distributed between sellers with 1,001 \u2013 10,000 total sales and sellers with more than 10,000 sales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Sales-in-Etsy-percentage-3-1024x768.png\" alt=\"Sales in Etsy by Shop Size Pie Chart\" class=\"wp-image-292\" width=\"750\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Sales-in-Etsy-percentage-3-1024x768.png 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Sales-in-Etsy-percentage-3-300x225.png 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Sales-in-Etsy-percentage-3-768x576.png 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Sales-in-Etsy-percentage-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Sales in Etsy by Shop Size (Oct 2021-Feb 2022)<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Here are some of the trends common for all Etsy sellers in the end of 2021 and the beginning of 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>there was a gradual increase in sales from the beginning of November<\/li><li>there was a significant spike in sales on 26 November (Black Friday)<\/li><li>the lowest number of sales was registered on Christmas Eve and Christmas (24 and 25 December)<\/li><li>only several days after the big Christmas drop, the number of sales returned to, and even surpassed, the number of sales from the beginning of October 2021<\/li><\/ul>\n\n\n\n<p>But what are the differences between the small, the medium and the big sellers on Etsy? The Koalanda team had a close look at the data in order to address the most important questions in this respect. And here are the answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_the_big_or_the_small_sellers_score_a_higher_growth_in_sales_around_Black_Friday\"><\/span>Did the big or the small sellers score a higher growth in sales around Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>During the five strongest days of the Black Friday campaign, the smaller sellers experienced a higher increase from the average sales in October 2021 compared to the big ones.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Increase-Black-Friday-1-1-1024x768.png\" alt=\"\" class=\"wp-image-294\" width=\"750\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Increase-Black-Friday-1-1-1024x768.png 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Increase-Black-Friday-1-1-300x225.png 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Increase-Black-Friday-1-1-768x576.png 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Increase-Black-Friday-1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Increase in Daily Sales on Etsy &#8211; Black Friday 2021 Compared to October 2021<\/figcaption><\/figure>\n<\/div>\n\n\n<p>The smallest shops (with up to 100 total sales) registered 2.4 times more sales than in October 2021, and the shops with 101 \u2013 1,000 total sales \u2014 nearly 2.3 times. The shops with 1,001 \u2013 10,000 sales scored a 2.1 times increase in sales, compared to just under 2 times for the next size group (10,001 \u2013 100,000 total sales). The biggest shops (with over 100,000 total sales) recorded just over 2 times more sales than in October 2021.<\/p>\n\n\n\n<p>It is undeniable that the big sellers have more resources for marketing outside the platform; however, this did not help them secure a larger share of the bonus sales around Black Friday and Christmas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_the_big_or_the_small_sellers_make_more_sales_during_the_Christmas_shopping_period\"><\/span>Did the big or the small sellers make more sales during the Christmas shopping period?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Etsy shops with fewer sales were much more successful in the first days of December (the Christmas shopping following Black Friday). In fact, for the smallest shops (up to 100 total sales), this period was even more profitable than Black Friday. The shops with 101 \u2013 1,000 sales experienced similar sale boosts during Christmas and Black Friday. Basically, the bigger the shop, the smaller that second surge in sales in the beginning of December. Thus, with respect to the biggest sellers, we can hardly talk about a surge at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_the_big_or_the_small_sellers_make_less_sales_on_Christmas_Day\"><\/span>Did the big or the small sellers make less sales on Christmas Day?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Etsy sales hit the bottom on Christmas Eve and Christmas Day, which makes perfect sense. However, the impact was not the same on small and big shops on the platform. The smaller the shop, the smaller the sales drop. While the big sellers registered a significant decrease in sales on these two days, the smallest sellers hardly felt any difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Did_the_big_or_the_small_sellers_get_more_sales_after_the_holidays\"><\/span>Did the big or the small sellers get more sales after the holidays?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the popular myths about Etsy is that January is a very weak month for the platform. In our <a href=\"https:\/\/koalanda.pro\/blog\/have-sales-on-etsy-really-dropped\">analysis of Etsy sales<\/a>, we debunked this myth completely. The data unquestionably showed that the January 2022 sales were not significantly below the December 2021 figures.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Oct-Jan-Feb-2-1024x768.png\" alt=\"\" class=\"wp-image-296\" width=\"750\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Oct-Jan-Feb-2-1024x768.png 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Oct-Jan-Feb-2-300x225.png 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Oct-Jan-Feb-2-768x576.png 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/Oct-Jan-Feb-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Etsy Sales Oct 2021, Jan 2022, Feb 2022 by Shop Size<\/figcaption><\/figure>\n<\/div>\n\n\n<p>In January 2022, the big shops sold nearly as many items as in October 2021 (the difference between the two months is under 5%). On the other hand, the shops with 101 \u2013 1,000 total sales made 9% more sales in January compared to October. What\u2019s more, the smallest shops (up to 100 total sales) made, on average, 40% more sales in January 2022. Naturally, after the big shopping spree in November and December, it is difficult to climb back to the sales numbers of October. However, this does not seem to be a problem for the fast-growing small shops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison.jpg\" alt=\"\" class=\"wp-image-298\" width=\"750\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-300x225.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Small vs Big Etsy Shops<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Despite the belief that Etsy\u2019s growth is to a large extent attributable to the big sellers, it is in fact the smaller shops that expand their business the most. The big shops are not necessarily more profitable, regardless of their experience and greater access to resources. In light of these findings, the question of whether Etsy is favoring the big sellers becomes redundant.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Etsy market is growing constantly and will continue to expand in 2022. The number of sellers and buyers is increasing, and the platform\u2019s turnover is also steadily rising. However, does this mean that the small shops on the platform are also experiencing growth? Or is Etsy\u2019s popularity attributable to the big sellers alone? Are the latter given better chances to grow? Does the platform in fact favor the big shops over the small ones? These are all questions that Etsy sellers ask themselves all the time. Fortunately, the answers can be found in the data that we from Koalanda collect every day.<\/p>\n","protected":false},"author":2,"featured_media":291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etsy-data-insights","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Etsy Favoring the Big Sellers - Koalanda Blog<\/title>\n<meta name=\"description\" content=\"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Etsy Favoring the Big Sellers\" \/>\n<meta property=\"og:description\" content=\"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers\" \/>\n<meta property=\"og:site_name\" content=\"Koalanda Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koalanda.pro\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-19T07:04:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-19T09:16:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-1200-\u00d7-628-\u043f\u0438\u043a\u0441\u0435\u043b\u0430.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Is Etsy Favoring the Big Sellers\" \/>\n<meta name=\"twitter:description\" content=\"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-1200-\u00d7-628-\u043f\u0438\u043a\u0441\u0435\u043b\u0430.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Koalanda_pro\" \/>\n<meta name=\"twitter:site\" content=\"@Koalanda_pro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Etsy Favoring the Big Sellers - Koalanda Blog","description":"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers","og_locale":"en_US","og_type":"article","og_title":"Is Etsy Favoring the Big Sellers","og_description":"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.","og_url":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers","og_site_name":"Koalanda Blog","article_publisher":"https:\/\/www.facebook.com\/koalanda.pro","article_published_time":"2022-03-19T07:04:06+00:00","article_modified_time":"2022-03-19T09:16:47+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-1200-\u00d7-628-\u043f\u0438\u043a\u0441\u0435\u043b\u0430.jpg","type":"image\/jpeg"}],"author":"Alice","twitter_card":"summary_large_image","twitter_title":"Is Etsy Favoring the Big Sellers","twitter_description":"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.","twitter_image":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-1200-\u00d7-628-\u043f\u0438\u043a\u0441\u0435\u043b\u0430.jpg","twitter_creator":"@Koalanda_pro","twitter_site":"@Koalanda_pro","twitter_misc":{"Written by":"Alice","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#article","isPartOf":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers"},"author":{"name":"Alice","@id":"https:\/\/koalanda.pro\/blog\/#\/schema\/person\/cae90f7fee11df4600032f63f0a4c2e3"},"headline":"Is Etsy Favoring the Big Sellers","datePublished":"2022-03-19T07:04:06+00:00","dateModified":"2022-03-19T09:16:47+00:00","mainEntityOfPage":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers"},"wordCount":927,"commentCount":1,"publisher":{"@id":"https:\/\/koalanda.pro\/blog\/#organization"},"image":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#primaryimage"},"thumbnailUrl":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-small-big-etsy-sellers.jpg","articleSection":["Etsy Data Insights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#respond"]}]},{"@type":"WebPage","@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers","url":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers","name":"Is Etsy Favoring the Big Sellers - Koalanda Blog","isPartOf":{"@id":"https:\/\/koalanda.pro\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#primaryimage"},"image":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#primaryimage"},"thumbnailUrl":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-small-big-etsy-sellers.jpg","datePublished":"2022-03-19T07:04:06+00:00","dateModified":"2022-03-19T09:16:47+00:00","description":"Are big Etsy shops growing faster than small ones, or is this just a myth? Koalanda gives an answer to this question based on real sales data.","breadcrumb":{"@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#primaryimage","url":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-small-big-etsy-sellers.jpg","contentUrl":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/03\/comparison-small-big-etsy-sellers.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/koalanda.pro\/blog\/is-etsy-favoring-the-big-sellers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/koalanda.pro\/blog"},{"@type":"ListItem","position":2,"name":"Etsy Data Insights","item":"https:\/\/koalanda.pro\/blog\/category\/etsy-data-insights"},{"@type":"ListItem","position":3,"name":"Is Etsy Favoring the Big Sellers"}]},{"@type":"WebSite","@id":"https:\/\/koalanda.pro\/blog\/#website","url":"https:\/\/koalanda.pro\/blog\/","name":"Koalanda Blog","description":"Insights, how-tos, and SEO tips - all in the name of helping you level-up your Etsy shop.","publisher":{"@id":"https:\/\/koalanda.pro\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/koalanda.pro\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/koalanda.pro\/blog\/#organization","name":"Koalanda","url":"https:\/\/koalanda.pro\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/koalanda.pro\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/01\/base_icon_transparent_background.png","contentUrl":"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/01\/base_icon_transparent_background.png","width":1200,"height":867,"caption":"Koalanda"},"image":{"@id":"https:\/\/koalanda.pro\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/koalanda.pro","https:\/\/x.com\/Koalanda_pro","https:\/\/www.instagram.com\/koalanda.pro","https:\/\/www.youtube.com\/@Koalanda_pro"]},{"@type":"Person","@id":"https:\/\/koalanda.pro\/blog\/#\/schema\/person\/cae90f7fee11df4600032f63f0a4c2e3","name":"Alice","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6e1be5d0b6c54d17676cc66763ab02b52dfdd08275721016d6a3e2734202e066?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6e1be5d0b6c54d17676cc66763ab02b52dfdd08275721016d6a3e2734202e066?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6e1be5d0b6c54d17676cc66763ab02b52dfdd08275721016d6a3e2734202e066?s=96&d=mm&r=g","caption":"Alice"},"sameAs":["http:\/\/koalanda.pro"]}]}},"modified_by":"Alice","_links":{"self":[{"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":10,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":377,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/posts\/182\/revisions\/377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/koalanda.pro\/blog\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}