{"id":672,"date":"2022-11-06T21:32:11","date_gmt":"2022-11-06T21:32:11","guid":{"rendered":"https:\/\/koalanda.pro\/blog\/?p=672"},"modified":"2024-04-23T19:29:31","modified_gmt":"2024-04-23T19:29:31","slug":"how-to-prepare-your-etsy-shop-for-black-friday","status":"publish","type":"post","link":"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday","title":{"rendered":"How to Prepare Your Etsy Shop for Black Friday"},"content":{"rendered":"\n<p>Black Friday is undoubtedly the day of the year that brings the most sales to many businesses, both online and traditional. In the e-commerce world, Etsy is no exception to this rule. Last year the sales on Etsy between Black Friday and Cyber Monday reached their annual peak, reaching a whopping 2100 sales per minute! (read more in <a href=\"https:\/\/koalanda.pro\/blog\/have-sales-on-etsy-really-dropped\">th3is post<\/a>). There is no reason to expect anything less than that at the end of this November.<\/p>\n\n\n\n<p>In 2024, Black Friday falls on November 29, and it is coming fast. Many sellers have already started preparing for the event. If you still haven\u2019t started preparing, better hurry up &#8211; it is never too late to increase your chances of improving your Etsy sales. In this blog post, we\u2019ll give you some fundamental advice on how to make the most out of Black Friday 2024.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de6f111e21a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de6f111e21a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Plan_in_advance\" >Plan in advance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Consider_the_impact_of_the_discounts_on_your_profit_margin\" >Consider the impact of the discounts on your profit margin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Decide_what_promotions_to_offer\" >Decide what promotions to offer<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Discounts\" >Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Promotional_sets\" >Promotional sets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Include_a_gift_with_each_order\" >Include a gift with each order<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Get_3_for_the_price_of_2\" >Get 3 for the price of 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Free_delivery\" >Free delivery<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Turn_offsite_ads_on\" >Turn offsite ads on<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Do_not_forget_social_media_and_email_marketing\" >Do not forget social media and email marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Dont_forget_about_SEO\" >Don\u2019t forget about SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Be_prepared_for_the_extra_orders\" >Be prepared for the extra orders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Be_prepared_for_delays\" >Be prepared for delays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Make_sure_that_customers_return_to_your_store_once_the_promotional_campaign_has_ended\" >Make sure that customers return to your store once the promotional campaign has ended<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/koalanda.pro\/blog\/how-to-prepare-your-etsy-shop-for-black-friday\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Plan_in_advance\"><\/span>Plan in advance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One good thing about Black Friday is that you know when it will come well before it does. So there is nothing stopping you from building your Black Friday strategy weeks or even months before the big day. You could even schedule your sales upfront.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Plan-in-advance-2-1024x614.jpg\" alt=\"Plan in advance\" class=\"wp-image-682\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Plan-in-advance-2-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Plan-in-advance-2-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Plan-in-advance-2-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Plan-in-advance-2.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you aren\u2019t experienced with sales and promotional events in general, it is a good idea to experiment in advance. You could run one or several limited sales campaigns for your listings in order to get a feeling of which format would work best for your type of product.<\/p>\n\n\n\n<p>You should decide which products and sections of your shops will be included in your sales. Remember that you want to attract lots of buyers so don\u2019t hesitate to discount your most popular items. On the other hand, you should refrain from discounting items that are very difficult or time-consuming to create. Normally, November is a pretty busy month and you should try to save your most important resource &#8211; your time. You wouldn\u2019t want a few orders of a time-consuming item to force you to have to cancel other ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_the_impact_of_the_discounts_on_your_profit_margin\"><\/span>Consider the impact of the discounts on your profit margin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Make sure that your pricing is accurate and accounts for all of your expenses. It might be tempting to offer huge discounts for the sole reason of attracting as many customers as possible. However, discounts significantly reduce your profit margins and you shouldn\u2019t risk selling your products at a loss due to poor calculations. If your products can\u2019t absorb a 20-30% discount then most likely they are not priced correctly.<\/p>\n\n\n\n<p>There are many factors that add up to the price of your product &#8211; materials, packaging, transport costs, and your own time. Analyze them and monitor them for any changes. With the current inflation rates so high the prices of your supplies might suddenly become different than what you expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decide_what_promotions_to_offer\"><\/span>Decide what promotions to offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-1024x614.jpg\" alt=\"Decide what promotions to offer\" class=\"wp-image-677\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-1536x922.jpg 1536w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Promotions-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There are many different ways to lure customers into buying something from your shop. You can find some ideas below.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discounts\"><\/span>Discounts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The easiest thing to do is to simply offer a fixed percentage discount on some or all of your items. People love seeing big red numbers and crossed-out prices and this is very likely to work for most sellers. Some experts recommend changing the discount rates over the course of several days. This means offering larger discounts on Black Friday and Cyber Monday and smaller ones during the days in between. This is particularly important if you intend to offer discounts over the course of several days.<\/p>\n\n\n\n<p>While this is the easiest type of promotion to set up, there are several drawbacks to it. First of all, it doesn\u2019t directly motivate people to buy more items from your shop. If a customer wants to buy one of your items they will simply go ahead and order it at the discounted price. Usually, it is more beneficial if you manage to persuade your customers to buy more than one item from your shop in order to get a promotion &#8211; some of the remaining methods are focused on this idea.<\/p>\n\n\n\n<p>Another disadvantage to offering flat discounts is related to free shipping. As we all know, there is no such thing as free shipping. Sellers simply include the shipping costs in the listing\u2019s price. In case you discount the listing keep in mind that this also discounts the shipping cost which you\u2019ve included in the price. This additionally eats into your profits and you should be careful to account for it correctly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_sets\"><\/span>Promotional sets<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Can some of your products be paired together? If yes, then it could be a good idea to group these items in a set and sell the set at a discounted price. This approach is more advantageous because it might not reduce your margin too much. As a start, this way you motivate the customer to buy multiple items. Additionally, sending multiple items together might significantly reduce your packaging and shipping costs as opposed to sending them separately.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_a_gift_with_each_order\"><\/span>Include a gift with each order<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sometimes including a free bonus item with each order can provide the final nudge to your customers to buy your listing. In order to motivate more sales the gift should follow a few simple rules:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The customer should know about it in advance &#8211; otherwise, the gift will not be able to lure the customer into buying the listing. Make sure to let your customers know that for the Black Friday events they can expect a freebie.<\/li>\n\n\n\n<li>The gift should be valuable from your customer\u2019s perspective. It doesn\u2019t even have to be related to the listing as long as it resonates with your target audience.<\/li>\n\n\n\n<li>The gift should be cheap from your perspective. After all, you wouldn\u2019t want to lose too much money on it. Usually, this shouldn\u2019t be too difficult to achieve if you order the gift items in bulk.<\/li>\n\n\n\n<li>The gift should be lightweight &#8211; otherwise, you risk increasing your shipping costs too much.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_3_for_the_price_of_2\"><\/span>Get 3 for the price of 2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Such kind of offers effectively provides a free item to the buyer. Buyers love these. From the seller\u2019s perspective, these offers are good because they encourage multiple sales and allow them to combine the shipping charges.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_delivery\"><\/span>Free delivery<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you don\u2019t offer free shipping by default, you might consider doing so for the days around Black Friday. Buyers hate spending too much on shipping and they will certainly appreciate such an offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turn_offsite_ads_on\"><\/span>Turn offsite ads on<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-1024x614.jpg\" alt=\"Turn offset ads on\" class=\"wp-image-679\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-1536x922.jpg 1536w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Ads-1-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The main reason why sellers are willing to offer discounts is that the lower profit margins are compensated by the higher sales volumes which happen within a short period. The reasoning is very similar to the case of wholesale trade &#8211; higher volumes outweigh lower profit per unit. Since it is all about the volume, you should use all possible mechanisms to bring more visitors to your shop. One easy way to achieve this is by using Etsy offset ads. This basically allows Etsy to market your products throughout the internet, on sites like Google, Facebook, Instagram, and other channels. The 12-15% fee is not small, however, the ads are guaranteed to bring more traffic to your shop, thus potentially increasing the sales volume even more. And best of all, they require zero effort or time from your side.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_not_forget_social_media_and_email_marketing\"><\/span>Do not forget social media and email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You don\u2019t have to count on Etsy alone to bring you customers. If you have the time and knowledge, ideally you should organize offsite marketing campaigns on your own. Check which social media channels generate the highest amount of traffic to your shop. Focus your marketing budget and efforts there. If you have Facebook, Instagram, or Pinterest followers, make sure to inform them about upcoming sales and special deals. Remind them again at the start of the sales campaign and several hours before its end.<\/p>\n\n\n\n<p>If you have a mailing list with subscribers interested in your products you should contact them as well. Remember that email marketing to previous buyers has the highest convergence rate among all types of marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_forget_about_SEO\"><\/span>Don\u2019t forget about SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-1024x614.jpg\" alt=\"Don't forget about SEO\" class=\"wp-image-685\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-1536x922.jpg 1536w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Untitled-design-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>During the Black Friday sales event, your listing SEO is more important than ever. After all, your main goal during these days should be to bring as many visitors to your shop as possible.&nbsp;<\/p>\n\n\n\n<p>Your discounts won\u2019t convince anyone to buy your products if the customers never see your listings. Thus, using popular keywords and tags for the season is crucial.<\/p>\n\n\n\n<p>Koalanda can save you tons of time working on your SEO. <a href=\"https:\/\/koalanda.pro\/keyword-explorer\">Koalanda\u2019s keyword tools<\/a> can help you identify the right keywords quickly and easily. Koalanda\u2019s Listing Editor will allow you to change your keywords without ever leaving the platform. And finally, Koalanda\u2019s Listing Snapshots allow you to recover your old keywords once the sales events are over.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_prepared_for_the_extra_orders\"><\/span>Be prepared for the extra orders<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-1024x614.jpg\" alt=\"Be prepared for the extra orders\" class=\"wp-image-678\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-1536x922.jpg 1536w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Extra-orders-1-2048x1229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Try to predict how many sales you\u2019ll make during Black Friday and prepare for the volumes. This usually includes stockpiling the materials, supplies, and packaging needed to craft and ship your products. The last thing you would want is to have to cancel some of the orders or run around looking for supplies instead of working on your items.<\/p>\n\n\n\n<p>Additionally, it might be wise to extend your processing times. Keep in mind that customers are very sensitive when it comes to delivery times. You wouldn\u2019t want them to blame you for dispatching their package later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_prepared_for_delays\"><\/span>Be prepared for delays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The massive sales around Black Friday and Cyber Week put a lot of stress on postal services all around the world. In most countries, the shipping times increase significantly causing delays ranging between a few days and weeks. International packages going through several countries are affected the most, especially if they must go through customs.<\/p>\n\n\n\n<p>Do your best to provide realistic delivery timelines. You might need to temporarily increase them. At the very minimum, communicate to your customers about the risk of potential delays. It is your responsibility to try to manage customer expectations. Otherwise, the annoying messages in your inbox or the <a href=\"https:\/\/koalanda.pro\/blog\/how-to-get-reviews-on-etsy\">negative reviews<\/a> several weeks after Black Friday might spoil the good work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_sure_that_customers_return_to_your_store_once_the_promotional_campaign_has_ended\"><\/span>Make sure that customers return to your store once the promotional campaign has ended<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use the traction you have created and encourage buyers who have made purchases on Black Friday to come back and buy from you again. There are different steps you could take to achieve this.<\/p>\n\n\n\n<p>The way that a seller communicates with their customers while they are placing an order and immediately afterward can help tremendously in <strong>inspiring brand loyalty in the customer<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Loyal-Customers-2-1024x614.jpg\" alt=\"Attract Loyal Customers\" class=\"wp-image-681\" srcset=\"https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Loyal-Customers-2-1024x614.jpg 1024w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Loyal-Customers-2-300x180.jpg 300w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Loyal-Customers-2-768x461.jpg 768w, https:\/\/koalanda.pro\/blog\/wp-content\/uploads\/2022\/11\/Loyal-Customers-2.jpg 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once a purchase has been made and the product delivered, contact your customers asking for their feedback. This will allow you to do the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>find out how satisfied your buyers are with the product they have purchased and with the level of service they have received;<\/li>\n\n\n\n<li>provide the customers with additional information about your brand, the purchased item, and the way it should be used;<\/li>\n\n\n\n<li>offer discount coupons valid for a certain period of time;<\/li>\n\n\n\n<li>provide information about new products that you are offering;<\/li>\n\n\n\n<li>invite your customers to follow your brand\u2019s social media pages.<\/li>\n<\/ul>\n\n\n\n<p>Please remember that once a product has been delivered Etsy will not allow you to use its channels to communicate with the buyers again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don&#8217;t worry if you feel overwhelmed by all the information that you just read. Black Friday on Etsy offers a lot of opportunities and you don&#8217;t have to do everything to take advantage of some of them. Just focus on the things which you can do. Even the best Etsy sellers are not perfect. At the same time, every step you take in the right direction will bring you closer to your business goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday is undoubtedly the day of the year that brings the most sales to many businesses, both online and traditional. In the e-commerce world, Etsy is no exception to this rule. Last year the sales on Etsy between Black Friday and Cyber Monday reached their annual peak, reaching a whopping 2100 sales per minute! 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