This guide focuses on uncovering new product niches within Etsy’s accessories category. By examining popular items like headbands and phone charms, we aim to provide Etsy sellers with valuable insights into current trends and buyer preferences, helping them to identify fresh opportunities and expand their offerings in this dynamic marketplace.
Table of Contents
Keychains and keyrings
Personalized Song Code Spotify Keyring from ChalonDesigns
Keychains and keyrings on Etsy come in various styles, from simple to elaborate, using materials like leather, metal, or wood. They often feature unique additions such as charms, beads, or personalized engravings. A popular personalization option is the addition of a Spotify song code, which links to a specific song when scanned, adding a musical and personal touch to the accessory.
The customer base for these items is diverse. Some shoppers look for keychains that reflect their personal style or interests, while others seek unique, customizable gifts. The ability to add personalized elements like names, messages, or even Spotify song codes, appeals to buyers looking for something special and meaningful.
| KEYWORD | COMPETITION | Competition |
|---|---|---|
| leather keychain | 67 / 100 | 84,138 |
| 3d printed keychain | 46 / 100 | 10,649 |
| photo keychain | 35 / 100 | 25,870 |
Cufflinks
Custom cufflinks with Engraved Box Optional from JaHappiness
Cufflinks are a sophisticated and functional accessory, highly sought after on Etsy for their ability to add a touch of elegance to any outfit. These small decorative fasteners are used to secure the cuffs of dress shirts and come in a myriad of designs, materials, and themes. From classic silver and gold to contemporary materials like carbon fiber or enamel, cufflinks can be as understated or as bold as the wearer desires. They often feature motifs such as initials, symbols, or even miniature artworks.
The market for cufflinks on Etsy is diverse, appealing to customers looking for both personal use and as thoughtful gifts. Personalization plays a significant role in this category. Sellers can offer custom designs, such as monograms, special dates, or unique symbols, catering to those who want to commemorate special occasions or showcase individual style.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| engraved cufflinks | 24 / 100 | 12,607 |
| monogram cufflinks | 18 / 100 | 4,669 |
| vintage cufflinks | 18 / 100 | 46,922 |
Hair clips
Miniature Book Hair Clip Barrette from BrittsHighlights
Hair clips on Etsy offer a wide variety of styles and designs, appealing to different tastes and needs. These accessories, essential for styling or holding hair, come in many forms like barrettes, snap clips, and decorative bobby pins. They are made from various materials, including metals, plastics, and even luxurious elements like pearls and crystals. From simple and sleek to bold and embellished, there’s a hair clip for every occasion and preference.
For Etsy sellers, hair clips represent a creative and diverse market. Personalization, like custom colors, initials, or specific themes, adds a unique touch to these accessories. Keeping up with fashion trends and understanding what customers look for is crucial for creating hair clips that are both functional and fashionable, adding a special accent to any hairstyle.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| kimono hair clip | 26 / 100 | 1,702 |
| custom hair clip | 24 / 100 | 15,940 |
| vintage hair clip | 23 / 100 | 39,188 |
Headbands
Bow Baby Headband from MadisonBows
Headbands are a popular accessory on Etsy, known for their versatility and style. They come in various forms, from slim and subtle bands to wider, more statement-making pieces. Materials range from fabrics like cotton and silk to more rigid materials like plastic or metal. Some headbands feature embellishments such as beads, flowers, or intricate patterns, while others are more understated, focusing on texture and color.
Etsy sellers can tap into the diverse demand for headbands by offering a range of styles. Customization is a great way to attract buyers, with options like monogramming, custom fabric choices, or adjustable sizes. Headbands are not just fashion accessories; they are often sought after for special occasions, sports, or as practical solutions for everyday hair management.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| knotted headband | 36 / 100 | 55,123 |
| wide headband | 27 / 100 | 32,191 |
| mouse ears headband | 26 / 100 | 41,796 |
Badge reels and lanyard
Set of 3 Retractable Badge Reels from FireflyPaperStudio
Badge reels and lanyards are essential accessories for many professionals, providing a practical way to display ID cards and badges. On Etsy, these items are not just functional but also a canvas for personal style. Badge reels typically feature a retractable cord and can be clipped to clothing, while lanyards are worn around the neck and often come with a variety of attachments for badges.
Etsy offers a creative twist to these everyday items. Sellers can offer a range of designs, from sleek and professional to fun and colorful, incorporating materials like fabric, beads, or custom-printed designs. Personalization is a key aspect, with options for adding names, logos, or unique graphics. These custom touches make badge reels and lanyards popular not only among professionals but also among students, event attendees, and anyone looking to add a personal touch to their everyday carry items.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| funny badge reel | 55 / 100 | 22,314 |
| nurse badge reel | 56 / 100 | 138,390 |
| wrist lanyard | 28 / 100 | 15,677 |
Hats and beanies
Custom Newborn Baby Beanie from KevinSunnye
Hats and beanies are a dynamic and fashionable category on Etsy, offering a range of styles to suit different tastes and needs. Hats come in various forms, including classic fedoras, trendy bucket hats, and elegant sun hats, made from materials like wool, cotton, or straw. Beanies, on the other hand, are more casual and snug, often knitted or crocheted, and can feature patterns, pom-poms, or unique textures.
For Etsy sellers, hats and beanies present an opportunity to showcase creativity and craftsmanship. Customization is a popular aspect, with options for personalized colors, embroidered names or logos, and unique designs tailored to individual preferences. These accessories are sought after not only for their practicality in providing warmth or sun protection but also for their ability to complete an outfit or express personal style.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| toddler hat | 42 / 100 | 59,468 |
| infant hat | 42 / 100 | 32,568 |
| embroidered beanie | 47 / 100 | 35,831 |
Phone charms
Animal Kawaii Phone Charms from GiaDesignEmporium
Phone charms are a trendy and playful accessory on Etsy, adding a personal touch to one’s mobile device. They come in various forms, ranging from simple beads and charms to more elaborate designs featuring characters, symbols, or custom messages. Made from materials like plastic, metal, and fabric, these charms can be attached to phone cases or directly to the device through a strap or a stick-on attachment.
Etsy sellers have a great opportunity to tap into the personalization trend with phone charms. Offering customizable options such as initials, favorite colors, or specific themes allows buyers to express their individuality. These charms are not just decorative; they also serve as a form of self-expression and can be a conversation starter.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| phone charm kpop | 16 / 100 | 2,050 |
Scrunchies and hair ties
Bridesmaid Scrunchies from LoveLinax
Scrunchies and hair ties on Etsy are a blend of functionality and fashion, offering an essential hair accessory with a stylish twist. Scrunchies, made from fabric, are gentle on hair and available in a myriad of colors, patterns, and materials like silk, velvet, or cotton. Hair ties are more utilitarian but can also be decorative, featuring beads, bows, or metallic elements.
These items are not just for keeping hair in place; they have become fashion statements. Etsy sellers can explore various designs and trends in this category. Personalization options like custom color combinations, monograms, or themed designs make these accessories appealing for individual styles or as gifts. Staying up-to-date with fashion trends and customer preferences is crucial for creating scrunchies and hair ties that are both practical and trendy, adding a fun and personalized touch to everyday hairstyles.
| KEYWORD | SEARCH SCORE | COMPETITION |
|---|---|---|
| jumbo scrunchie | 28 / 100 | 4,656 |
| satin scrunchie | 21 / 100 | 15,403 |
| organic hair ties | 18 / 100 | 4,320 |
How to find best selling products on Etsy
Discovering best selling products or untapped product niches on Etsy is a challenging endeavor. The platform is brimming with an ever-increasing number of sellers globally, leading to intense competition in many niches. Moreover, emerging niches are quickly identified and saturated by competitors.
To excel in Etsy product research, speed and efficiency are key. It’s critical to avoid investing time in products that lack demand. Basing your decisions on guesswork or unverified intuition is a risk that could impact your success. Making informed decisions, grounded in solid data such as listing sales and keyword search volumes, is essential for achieving your goals.
Koalanda is specifically designed to assist with these challenges. It enables you to view all the top Etsy products currently on Etsy. Offering the most precise listing sales data that is updated daily, Koalanda stands out in the market. Its extensive variety of filters, such as by category or product type, renders the tool indispensable.
Additionally, Koalanda’s suite of Etsy keyword tools simplifies the process of finding long-tail keywords. With insights derived from actual user searches and purchasing behavior, Koalanda’s Search Score emerges as the optimal metric for identifying Etsy keywords that have high search volume and low competition.
Conclusion
In conclusion, Etsy offers a diverse and creative marketplace for both sellers and buyers looking for unique and personalized accessories. From the practical elegance of cufflinks to the playful charm of phone charms, there’s something for every taste and occasion. Customization remains a key trend across all categories, allowing buyers to express their individuality and sellers to showcase their creativity. Whether it’s adding a personal touch to everyday items like scrunchies and hair ties, or creating special pieces like custom-engraved keychains, the opportunities for innovation and personal expression on Etsy are endless. As trends evolve, Etsy sellers who stay in tune with their customers’ preferences and current fashion trends will continue to thrive in this vibrant marketplace.
