Efficient listing SEO is the first step towards your Etsy success. The articles in the Etsy SEO section will help you learn how to optimize your titles and tags with keyword research based on real search data. We’ll also do our best to let you stay ahead of the changes in Etsy’s search algorithm.
In today’s digital age, standing out as an Etsy seller requires more than just having great products. With over 1 billion active monthly users, Instagram is a powerhouse platform, especially for visual businesses like Etsy shops. Its image-focused nature allows Etsy sellers to showcase their creations, engage with customers, and build a brand identity that drives traffic and sales. For Etsy sellers, Instagram is not just a marketing tool—it’s an opportunity to tell the story behind their handmade, vintage, or unique items. In this post, we’ll walk through actionable strategies to help Etsy sellers maximize their presence on Instagram and convert followers into loyal customers. Optimize Your Instagram Profile Your Instagram profile is the first thing potential customers will see,…
Koalanda's Top Etsy Keywords monthly report provides a fresh snapshot of the most popular buyer searches on Etsy in August 2024. The report offers extensive data, organized by Etsy category. For each category, it presents two lists of Etsy keywords serving different intents: Top Keywords - This list includes the ten most popular search terms in the category. You can use this list to gain a general understanding of what is currently popular on Etsy within a specific category. The keywords here are almost always very generic and oversaturated (i.e., with very high competition). However, this doesn't mean that you can't start selling products using these search terms; it simply suggests that they should be used as a starting point…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2024. Sales on Etsy in comparison with previous months We love to start our monthly Etsy sales reports with positive news, though it's not always possible. Fortunately, the August report brings us that opportunity! This month, we’re thrilled to announce a substantial increase in Etsy sales—a genuine boost compared to the previous month. Until now, the only month that showed any growth this year was April, and that was a modest gain of less than 1%. But now, we’re seeing an impressive 6.8% overall growth across the platform. The daily sales chart over…
Introduction Starting an online business can be both exciting and challenging, especially when choosing the right platform to showcase your products. For creatives and artisans, Etsy is a top choice, offering a marketplace where handmade, vintage, and unique items thrive. With millions of active buyers worldwide, Etsy provides an opportunity to reach a global audience passionate about unique goods. This guide will walk you through the essential steps to get started on Etsy, from setting up your shop to attracting your first customers. Whether you’re just considering opening a shop or are in the early stages, this post will equip you with the knowledge and tools to succeed. Let’s dive into the world of Etsy and discover how you can…
Koalanda's Top Etsy Keywords monthly report provides a fresh snapshot of the most popular buyer searches on Etsy in July 2024. The report offers extensive data, organized by Etsy category. For each category, it presents two lists of Etsy keywords serving different intents: Top Keywords - This list includes the ten most popular search terms in the category. You can use this list to gain a general understanding of what is currently popular on Etsy within a specific category. The keywords here are almost always very generic and oversaturated (i.e., with very high competition). However, this doesn't mean that you can't start selling products using these search terms; it simply suggests that they should be used as a starting point…
In this guide, we’ll focus on experienced Etsy sellers who are ready to dive deeper into the nuances of Etsy SEO. You already know the basics; now it’s time to unlock the full potential of your Etsy shop. We’ll explore how to fine-tune your conversion rate, generate powerful sales momentum, and stand out in Etsy’s bustling marketplace. Read on to discover our advanced Etsy SEO tips. Direct vs indirect ways to boost your SEO Etsy's search algorithm considers a myriad of factors in deciding not only if your listing appears in search results, but also its position within those results. The goal of optimizing your Etsy SEO is to persuade the algorithm to display your listings in top spots for…
In the world of Etsy marketing, understanding and effectively using Etsy Ads can make a significant difference in your shop's success. In this post, we'll delve into the essentials of Etsy Ads, providing you with practical insights and strategies to harness their full potential. From preparing your shop for increased traffic to choosing the right products to advertise and setting an optimal budget, we cover everything you need to know to boost your visibility and sales on Etsy. Whether you're new to Etsy or looking to refine your existing ad strategies, this guide is designed to help you navigate the intricacies of Etsy Ads and achieve your business goals. How do Etsy ads work? Etsy Ads utilize a cost-per-click (CPC)…
In its third quarter earnings report of 2023, Etsy reported a record 92 million active buyers. While this number is impressive, it's important to note that it has remained fairly stagnant in the post-pandemic years. In contrast, the number of active Etsy shops has surged, from 5.3 million in 2022 to over 6.5 million in 2023. This rapid increase in sellers is quickly surpassing the growth in buyer numbers, resulting in an ever-intensifying competitive landscape. For sellers in such a competitive marketplace, utilizing every tool available is essential to stay ahead. Among these tools, effective listing descriptions are particularly crucial. Nowadays, listing descriptions fulfill a dual purpose: they not only provide the final push for a customer to purchase your…
In the dynamic world of online marketing, mastering Search Engine Optimization (SEO) is crucial for success. This article delves into the complexities of traditional Etsy SEO metrics and their limitations in guiding effective keyword strategies. Understanding the challenges these metrics present, we introduce Koalanda's innovative solution: the Search Score. This new metric promises to transform how we approach Etsy keyword research, offering a more streamlined and intuitive method for selecting keywords that drive traffic and sales. Whether you're a seasoned digital marketer or new to the realm of SEO, this exploration into Koalanda's Search Score offers insightful perspectives on enhancing your online strategy. The importance of data-driven keyword research Choosing the right keywords for your Etsy listings is central to…
For newcomers to the Etsy marketplace, the term SEO can often sound like a complex puzzle that's tough to solve. It's one of the aspects of setting up shop that can seem daunting, overshadowing even the excitement of selling your unique creations. Yes, SEO does have its technicalities and nuances - it's a craft in itself that doesn't necessarily mirror the artistry of your handmade items. It requires a willingness to learn, experiment, and fine-tune your approach over time. However, there's good news for those who might feel overwhelmed: achieving a solid foundation in Etsy SEO is more straightforward than it may appear. While perfection in SEO is a journey of continuous improvement, getting to a place where SEO isn't…
