Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate data.
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2024. Sales on Etsy in comparison with previous months In last month's report, we shared our expectations for October sales to start picking up, based on patterns we've observed over the past few years. Last year, both September and October saw sales growth on Etsy—almost like a warm-up for the big Black Friday and holiday season in November and December. Unfortunately, this year, the upward trend hasn’t been as strong. In September, we experienced a slight dip in sales, with numbers nearly identical to those in August. Now, instead of seeing growth in…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2024. Sales on Etsy in comparison with previous months Sales in September remained almost identical to those in August. Looking at the exact figures, there was a minimal decline of just 0.13%. Essentially, the average daily sales in September were nearly the same as in the previous month. This doesn’t indicate any significant drop. However, we also didn’t see the growth we had been anticipating. Perhaps in the coming month, we’ll finally witness a real increase in sales. That said, it’s important to highlight that the strongest sales days for Etsy sellers over…
Koalanda's Top Etsy Keywords monthly report provides a fresh snapshot of the most popular buyer searches on Etsy in August 2024. The report offers extensive data, organized by Etsy category. For each category, it presents two lists of Etsy keywords serving different intents: Top Keywords - This list includes the ten most popular search terms in the category. You can use this list to gain a general understanding of what is currently popular on Etsy within a specific category. The keywords here are almost always very generic and oversaturated (i.e., with very high competition). However, this doesn't mean that you can't start selling products using these search terms; it simply suggests that they should be used as a starting point…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for July 2024. Sales on Etsy in comparison with previous months Half of the year has already flown by. With the heat of summer in full swing, many customers (and Etsy sellers) are likely enjoying a well-deserved break. It's no surprise that Etsy sales aren't soaring right now. There was a slight drop in sales compared to the previous month, down by just 1.5%. This is much less than last month's decline of a little over 5%. Rest assured, everything is fine with Etsy. The Koalanda team has been tracking daily sales for over two…
Koalanda's Top Etsy Keywords monthly report provides a fresh snapshot of the most popular buyer searches on Etsy in July 2024. The report offers extensive data, organized by Etsy category. For each category, it presents two lists of Etsy keywords serving different intents: Top Keywords - This list includes the ten most popular search terms in the category. You can use this list to gain a general understanding of what is currently popular on Etsy within a specific category. The keywords here are almost always very generic and oversaturated (i.e., with very high competition). However, this doesn't mean that you can't start selling products using these search terms; it simply suggests that they should be used as a starting point…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for June 2024. Sales on Etsy in comparison with previous months We love starting our monthly reports with news of sales growth compared to previous months. We know Etsy sellers look forward to such updates, hoping it means more opportunities for their products. Unfortunately, in June, we saw a decline in sales compared to May. This drop, just over 5%, is slightly larger than the one observed 30 days ago (3%). If we look at the graph of average daily sales on Etsy over the past six months, the trend is clear. However, we want…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for May 2024. Sales on Etsy in comparison with previous months In our previous report, we started with positive news, hopeful that we were witnessing a sustainable growth in Etsy sales. The last week of April showed visible improvement and seemed promising. Unfortunately, our hopes did not materialize, and sales in May have decreased compared to April. The drop is about 3%—on one hand, nothing dramatic (Etsy is not collapsing due to occasional monthly declines of a few percent). On the other hand, while we've seen relatively stable sales levels since the beginning of the…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for April 2024. Sales on Etsy in comparison with previous months Spring has officially sprung, bringing with it a welcome uptick in temperatures and Etsy sales. For the first time this year, our report begins on a positive note: Etsy sales have shown an increase compared to previous months. Even the prior two months weren't overly pessimistic, with the decline staying within 1%. Nevertheless, it's heartening to witness sales on the rise, albeit by a modest 1% compared to March. Moreover, examining the chart of daily sales over the last 3 months reveals that the…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2024. Sales on Etsy in comparison with previous months Let's kick off our report with a glance at how sales stack up against previous months. Examining daily sales data from the start of the year, there's not much deviation over these past three months. While March does show a slight dip compared to February, it's a marginal decrease - just 1%. March hasn't seen any significant spikes or drops in sales. Despite International Women's Day on March 8, there hasn't been a notable impact on overall platform sales, mirroring our observations from February…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024. Sales on Etsy in comparison with previous months The February report doesn't start overly optimistically. However, following the over 30% decline in January, there's a glimmer of hope this month. While there's still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%. The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected…