Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for June 2024. Sales on Etsy in comparison with previous months We love starting our monthly reports with news of sales growth compared to previous months. We know Etsy sellers look forward to such updates, hoping it means more opportunities for their products. Unfortunately, in June, we saw a decline in sales compared to May. This drop, just over 5%, is slightly larger than the one observed 30 days ago (3%). If we look at the graph of average daily sales on Etsy over the past six months, the trend is clear. However, we want…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for May 2024. Sales on Etsy in comparison with previous months In our previous report, we started with positive news, hopeful that we were witnessing a sustainable growth in Etsy sales. The last week of April showed visible improvement and seemed promising. Unfortunately, our hopes did not materialize, and sales in May have decreased compared to April. The drop is about 3%—on one hand, nothing dramatic (Etsy is not collapsing due to occasional monthly declines of a few percent). On the other hand, while we've seen relatively stable sales levels since the beginning of the…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for April 2024. Sales on Etsy in comparison with previous months Spring has officially sprung, bringing with it a welcome uptick in temperatures and Etsy sales. For the first time this year, our report begins on a positive note: Etsy sales have shown an increase compared to previous months. Even the prior two months weren't overly pessimistic, with the decline staying within 1%. Nevertheless, it's heartening to witness sales on the rise, albeit by a modest 1% compared to March. Moreover, examining the chart of daily sales over the last 3 months reveals that the…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2024. Sales on Etsy in comparison with previous months Let's kick off our report with a glance at how sales stack up against previous months. Examining daily sales data from the start of the year, there's not much deviation over these past three months. While March does show a slight dip compared to February, it's a marginal decrease - just 1%. March hasn't seen any significant spikes or drops in sales. Despite International Women's Day on March 8, there hasn't been a notable impact on overall platform sales, mirroring our observations from February…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024. Sales on Etsy in comparison with previous months The February report doesn't start overly optimistically. However, following the over 30% decline in January, there's a glimmer of hope this month. While there's still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%. The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for January 2024. Sales on Etsy in comparison with previous months Traditionally, January marks the time when Etsy sellers often voice their concerns about experiencing notably low sales on social media. Many perceive the decline as so substantial that they begin questioning the viability of continuing with Etsy. However, it's essential to unpack the reasons behind these worries. Indeed, there is a discernible dip, particularly when comparing sales to the robust months of November and December – recognized as peak periods for Etsy sellers and online platforms at large. The average daily sales on the…

As we close the chapter on the vibrant and eventful year of 2023, we invite you to explore the intricate tapestry of Etsy sales throughout the entire year. In this comprehensive annual report, we navigate through the peaks and valleys, unveiling overarching trends, standout categories, and noteworthy shifts that have defined the e-commerce landscape on Etsy. Join us in deciphering the narrative told by the numbers, offering Etsy sellers valuable insights to shape their strategies in the coming year. Overview Let's kick off this report with some general insights and address the common questions posed by Etsy sellers—answers that our data is ready to unveil. Was 2023 a more favorable or challenging year for Etsy sellers compared to 2022? In…

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2023. Sales on Etsy in comparison with previous months After the traditionally robust month for Etsy sellers in November, it's noteworthy to observe a dip in sales for December on a monthly basis. However, this decline is a mere 10% compared to November. Thus, following the substantial surge of over 50% in November, post this dip, we observe that sales in the last month of the year still surpass values seen in July, August, September, and October. Moreover, December stands as the second-strongest month for sales on Etsy, right after November. As anticipated…