Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for July 2024.
Table of Contents
Sales on Etsy in comparison with previous months
Half of the year has already flown by. With the heat of summer in full swing, many customers (and Etsy sellers) are likely enjoying a well-deserved break. It’s no surprise that Etsy sales aren’t soaring right now. There was a slight drop in sales compared to the previous month, down by just 1.5%. This is much less than last month’s decline of a little over 5%. Rest assured, everything is fine with Etsy. The Koalanda team has been tracking daily sales for over two years and we haven’t noticed any worrying trends that would make you consider switching platforms for your business. Things will heat up on Etsy during the colder months, particularly around Black Friday in November and the Christmas holidays at the end of the year.
Looking at the daily sales graph from the past three months, July’s sales appear stable. There haven’t been any significant spikes or dips. The highest sales day was the last day of the month, which might be a hopeful sign for sellers. We’ll see if these hopes are realized next month. 😊
Sales on Etsy by category in July
We love diving into the numbers and examining them by category. We almost always find intriguing differences that can be incredibly useful, especially if you’re new to Etsy and unsure of what to expect.
Despite an overall decline of about 1.5% for the platform, we saw sales growth in four categories compared to June. These categories are Electronics & Accessories (0.6%), Books, Movies & Music (1.7%), Art & Collectibles (2.1%), and Craft Supplies & Tools (2.2%). It’s possible we’ll see continued growth in the Craft Supplies & Tools category next month, as many Etsy sellers might be stocking up on materials in preparation for the busy winter season during August and September.
The categories with the most significant sales declines are Shoes (nearly -8%), Pet Supplies (-6.8%), and Toys & Games (-5.5%). However, these categories typically have lower sales volumes, so larger deviations from overall trends are common. Among the larger categories, Jewelry also saw a decline in July (-5.3%).
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in July
In July, US stores outperformed UK stores in terms of sales. The decline for US stores was smaller than the platform average, at nearly 0.5%. In contrast, UK stores saw a nearly 6% drop. Interestingly, last month, the situation was reversed, with UK stores faring much better compared to US stores.
If a 6% decline seems significant, consider the numbers from France. French stores experienced a substantial drop compared to June—almost 20%. This is clearly visible when looking at the sales graph for Australia, which saw a 3% increase, and France. This comes after two consecutive months of French stores being among the most successful. Whether this is related to the upcoming Olympic Games in Paris is unclear, as the numbers don’t indicate that.
The biggest growth in July was observed in Indian stores, which saw an impressive increase of 9.4%.
| Country | May | June | July |
| United States | -3.48% | -9.47% | -0.62% |
| United Kingdom | -0.41% | 4.49% | -5.88% |
| Canada | -3.91% | -6.16% | -0.28% |
| Germany | -7.78% | 2.60% | -1.47% |
| Australia | -3.61% | -6.03% | 3.00% |
| China | 2.29% | -1.96% | 3.45% |
| France | 7.17% | 6.86% | -19.82% |
| Ukraine | -3.09% | -4.91% | 2.25% |
| Türkiye | -2.36% | -5.55% | 0.14% |
| India | -2.15% | -0.88% | 9.44% |
Newly opened shops on Etsy in July
For the first time this year, we’ve seen an increase in new Etsy stores for the month, with 117,334 new registrations—a 13% rise from June. We anticipate continued growth in the coming months as many new sellers try to jump on board before the big shopping season in November and December. However, we don’t expect the numbers to double and reach last year’s figures from this time.
Top 10 most successful Etsy sellers in July
The 10 shops with the highest number of sales in July were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | ArrowGiftCoLtd | 41,963 | United Kingdom | Paper & Party Supplies |
| 2 | SilverRainSilver | 37,730 | United Kingdom | Jewelry |
| 3 | WarungBeads | 33,858 | United States | Craft Supplies & Tools |
| 4 | CaitlynMinimalist | 31,993 | United States | Jewelry |
| 5 | wunderwunsch | 21,152 | Germany | Home & Living |
| 6 | TheGreenEscape | 21,126 | United States | Home & Living |
| 7 | SeedGeeks | 19,217 | United States | Home & Living |
| 8 | SHEMISLI | 16,949 | Canada | Jewelry |
| 9 | GemsDirectsUSA | 15,672 | United States | Craft Supplies & Tools |
| 10 | ModParty | 15,666 | United States | Weddings |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
As we look ahead to September, Etsy sellers have several key opportunities to boost their sales. Labor Day on September 2nd is an ideal time to offer end-of-summer promotions and discounts. Patriot Day on September 11th provides a chance to feature patriotic and remembrance-themed products. Don’t forget Grandparents’ Day on September 8th, a perfect occasion to promote gifts, cards, and family-oriented items. The Back-to-School season is also in full swing, making it an excellent period for selling school supplies, clothing, and accessories. Finally, Oktoberfest starts in late September, offering a fantastic opportunity to showcase festive decorations, beer-themed items, and cultural products.
By aligning your inventory and marketing strategies with these significant dates, you can effectively attract more customers and increase your Etsy sales. Make sure to prepare in advance and leverage these opportunities to maximize your success in the coming month.
