The market for digital products is steadily growing, providing an accessible avenue for Etsy sellers to offer valuable content without the complexities of shipping and handling. With lower overhead costs and the opportunity to reach a global audience without worrying about inventory, digital products offer an attractive business model for both new and seasoned Etsy sellers. In this post, we’ll explore 12 digital product ideas you can consider adding to your Etsy shop, along with tips on how to make your listings more discoverable. Let’s get started.
Table of Contents
205 of the top 1,000 best-selling digital listings on Etsy are dedicated to printable SVGs.
Printable SVGs and sublimation prints offer a versatile range of products that cater to crafters, DIY enthusiasts, and even small businesses. These digital designs are incredibly popular and can be used for a broad range of items – t-shirts, mugs, tote bags, pillows, coasters, phone cases, mouse pads, puzzles, stickers. You can create them using vector design software like Adobe Illustrator and Canva or free alternatives like Inkscape.
When it comes to target markets, consider focusing on specific niches like pet lovers, coffee aficionados, or seasonal themes. Consider using some of the following popular keywords in your listing titles and tags: svg bundle, sublimation design, custom svg, mandala svg, book lover svg, football player svg.
142 of the top 1,000 best-selling digital listings on Etsy are dedicated to tumbler wraps.
Tumbler wraps are digital files that customers can use to customize their drinkware. They’re not only popular for personal use but are also a hit with small businesses that offer branded tumblers. You can design these wraps using the same software as for the printable SVGs.
It’s a good idea to provide a diverse selection of themes or customization options to cater to various customer preferences. Offering customization doesn’t just mean different color schemes; it can extend to personalized text, special icons, or even customer-provided images.By offering customizable options, you not only meet individual consumer needs but also add an extra layer of uniqueness to your products, setting you apart from competitors. To enhance your items’ visibility, incorporate search-friendly terms such as custom tumbler wrap, horror tumbler wrap, Christmas tumbler, tumbler svg design into your listing titles and tags.
105 of the top 1,000 best-selling digital listings on Etsy are for crochet patterns.
Crochet patterns serve a dedicated community of crafters always eager for their next project. These patterns can be used for a variety of items – clothing, blankets, toys, home decor – and can be created using software tools like Stitch Fiddle or even simple graph paper. Amigurumi, the art of crafting stuffed animals and characters, is especially popular nowadays and can be a great niche to focus on.
When considering target markets, think about specialized niches like baby items, seasonal decorations, or the trending amigurumi. Get specific in your products by offering products with high demand and low competition, like crochet baby dresses, crochet pumpkins or crochet cows, and crochet tote bags.
Printable Wall Art
53 of the top 1,000 best-selling digital listings on Etsy are for printable wall art.
Printable wall art provides customers an effortless way to beautify various spaces like living rooms, home offices, or even classrooms. The types of designs you can offer are almost endless—inspirational quotes, abstract art, detailed illustrations, landscape photography, geometric patterns, and more. Think about using a print on demand company, like Printful or Printify, to bring your art into physical life and offer your customers a complete product.
Some specific lucrative niches in the wall art area include indie room decor, cocktail posters, female body art, and desert paintings.
41 of the top 1,000 best-selling digital listings on Etsy are for various wedding template items.
Wedding templates are an invaluable resource for couples looking to add a personal touch to their big day without breaking the bank. These can include welcome signs, guest lists, seating charts, save-the-dates, and even menu cards.
To attract various kinds of brides and grooms, consider offering templates in multiple styles – rustic, elegant, minimalist, boho, etc. Popular wedding seasons like spring and summer can also be great periods to release new designs. Incorporate popular terms such as wedding printables, or bridal template to enhance the discoverability of your listings.
40 of the top 1,000 best-selling digital listings on Etsy are for fonts.
Fonts are a cornerstone of digital design, used in everything from websites and business cards to publications and advertisements. As a creator, you can offer a myriad of styles – serif, sans-serif, handwritten, script, decorative, and more. Software like FontLab, Glyphs, or even free tools like FontForge can help you design unique fonts.
To reach a broader audience, consider creating fonts that are versatile and can be used in multiple contexts like professional documents, creative projects, or digital marketing. Popular search terms to include in your listings might be handwritten font, retro font, or monogram font.
36 of the top 1,000 best-selling digital listings on Etsy are for digital planners.
Digital planners offer a convenient and eco-friendly way for people to organize their lives. These planners can include monthly, weekly, or daily spreads, as well as specialized sections for meal planning, fitness and training, or goal-setting. Creating these planners can be done through professional softwares like Adobe InDesign or easily accessible platforms like Canva.
To appeal to different needs, you could offer specialized planners focused on productivity, wellness, or even academic settings. For better discoverability, terms such as digital organizer or productivity planner can be integrated into your listing details.
30 of the top 1,000 best-selling digital listings on Etsy are for digital mockups.
Mockups play a crucial role in online selling by offering a realistic preview of a finished product without the need for actual production. On Etsy, you’re not limited to just sweaters and t-shirts; you can also create mockups for a variety of items such as hats, phone cases, mugs, notebooks, tote bags, and home decor like pillows and wall art.
These digital templates are particularly beneficial for sellers offering customizable items. For instance, if you provide personalized text on a sweater, a mockup enables the customer to visualize the final design. Likewise, businesses seeking branded merchandise can use your mockups to see how their logo would appear on various products.
27 of the top 1,000 best-selling digital listings on Etsy are for custom portraits.
Custom portraits serve as personalized artistic renditions that capture the essence and likeness of subjects. These can be divided into two main categories: human and pet portraits.
Creating these portraits often requires a solid grasp of illustration software like Adobe Photoshop or Procreate for iPad. However, some artists prefer traditional mediums like watercolors or pencil sketches, which are then digitized for easy distribution.
The target market for human portraits often includes individuals celebrating milestones like weddings, anniversaries, or graduations. Pet portraits, on the other hand, attract pet owners who want to commemorate or celebrate their furry, feathered, or scaled friends. These make especially heartfelt gifts for those who have lost a pet.
If you’re looking to boost visibility, consider using keywords like custom family portrait, pet memorial art, or faceless portrait. These are terms potential buyers often search for, making your products more easily discoverable.
Adobe Lightroom Presets
19 of the top 1,000 best-selling digital listings on Etsy are for Adobe Lightroom presets.
Adobe Lightroom presets offer a one-click solution for those looking to enhance their photography, making them popular among both amateur and professional photographers. The presets can alter various settings like exposure, contrast, and color balance to quickly transform the look and feel of a photo.
Themed preset bundles, such as those geared for travel, food, or portrait photography, can attract different customer segments. To improve the searchability of your presets, consider adding popular search terms like photography preset or photo enhancer in your listing details.
11 of the top 1,000 best-selling digital listings on Etsy are for menu templates.
Menu templates aren’t limited to just wedding planning. They can be invaluable for restaurants, cafes, and even catering services looking for a cost-effective way to refresh their menus. These can range from elegant layouts suited for fine dining to casual, quirky designs perfect for coffee shops.
Offering a variety of styles and themes – such as seasonal, ethnic cuisine, or holiday-specific menus – can help attract different types of food businesses. Popular search terms like restaurant menu or cafe template subtly integrated into your listing can make your products more discoverable.
10 of the top 1,000 best-selling digital listings on Etsy are for budget templates.
Budget Templates are a specific type of digital planner that deserves special mention. They serve as a valuable tool for individuals and businesses alike aiming to better manage their finances. These can be simple monthly budget planners or more complex templates that track investments, savings, and debt. They can be created using Excel, Google Sheets, or specialized budgeting software.
To reach a broader customer base, consider creating budget templates for specific life events, such as getting married, buying a house, or planning for retirement. Incorporating relevant terms like financial planner or expense tracker into your listing titles can improve the searchability of your templates.
How to find new digital product niches
Finding the right product niche is crucial for being successful on Etsy. Koalanda’s Etsy Product Research Tools offer valuable data to make this task easier. With Koalanda, you can:
- View trending Etsy products and categorize them by various factors such as category, keyword, type, and more.
- Access the sales history of any Etsy product for informed decision-making.
- Utilize the Etsy Keyword Tools to pinpoint the most effective tags for your listings.
In essence, Koalanda provides a comprehensive toolkit for understanding and navigating the Etsy marketplace.
Digital products offer a range of benefits including ease of distribution, low overheads, and a wide-reaching audience. The 12 digital product ideas discussed in this blog post serve different needs and appeal to various market segments, offering a rich landscape for creative and entrepreneurial expression on Etsy.