Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2025.
Table of Contents
Sales on Etsy in comparison with previous months
February has been cold—not just in terms of weather but also for Etsy sales. While the drop isn’t dramatic compared to January, sales still declined by 3%, which is hard to ignore.
Looking at the past six months, February stands out as the slowest. That said, the difference from September’s sales isn’t significant. If you’re an Etsy seller hoping this will be the lowest point of the year, you might want to brace yourself. Historical data suggests that summer tends to be even slower. Of course, every year is different, so it remains to be seen whether 2025 will follow the same pattern.
Sales on Etsy by category in February
This month, once again, we’re seeing a decline in sales across almost every category. However, the extent of the drop varies. Some categories have experienced only a slight dip—around or even below 1%—including Bath & Beauty, Clothing, Jewelry, and Toys & Games. In these cases, the difference is barely noticeable. However, other categories have taken a more substantial hit. The biggest declines are in Books, Movies & Music, which saw a drop of over 10%, and Pet Supplies, which fell by more than 7%.
There is one exception to the downward trend: Weddings. This is the only category that saw an increase in February compared to January. But before you get too excited, the growth was a mere 0.15%—hardly a game-changer. That said, this category is likely to gain momentum in the coming months. Traditionally, as we move closer to peak wedding season in the summer, sales in this niche tend to rise on Etsy. So while February’s growth may be modest, it could be a sign of better things to come.
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in February
| Country | December | January | February |
| United States | 7.24% | -37.89% | -1.79% |
| United Kingdom | -3.96% | -40.44% | -3.70% |
| Canada | -3.42% | -20.40% | -5.15% |
| Germany | -5.82% | -32.01% | -7.33% |
| Australia | -7.07% | -18.95% | -7.29% |
| China | -10.75% | -21.13% | -8.56% |
| Türkiye | 10.13% | -29.30% | -3.12% |
| France | 7.31% | -33.66% | -3.19% |
| Ukraine | -3.04% | -24.06% | -3.20% |
| India | 6.04% | -8.34% | -4.32% |
Sales data by country reveals a decline among sellers in all of Etsy’s top 10 markets. However, the extent of the drop varies. U.S. sellers experienced the smallest decrease, while those in the U.K. saw a decline that closely mirrors the platform’s overall average.
On the other end of the spectrum, China saw the sharpest drop, with sales falling by more than 8.5%. Sellers from Germany and Australia weren’t far behind, each recording declines of over 7%.
Meanwhile, sellers in Turkey, France, and Ukraine experienced a more moderate drop of around 3%, which aligns with Etsy’s overall average for the month.As we move forward, we’ll be watching these country-by-country trends with great interest. In particular, it will be fascinating to see whether political shifts and policy changes in the U.S. will begin to influence sales for certain seller groups. With global commerce increasingly impacted by external factors, these numbers could provide valuable insights into broader market trends.
Newly opened shops on Etsy in February
As we anticipated, the surge in new Etsy registrations in January was partly fueled by New Year’s resolutions, with many aspiring entrepreneurs eager to start their own shops. However, this momentum didn’t carry over into February. While it’s true that February is the shortest month of the year, the decline in new seller sign-ups was still quite noticeable—over 15%. In total, 111,880 new sellers joined Etsy in February, a significant drop compared to the previous month. This pattern isn’t unusual, as the excitement of a fresh start in January often leads to a spike in new business ventures, followed by a more measured pace in the following months.
Top 10 most successful Etsy sellers in February
The 10 shops with the highest number of sales on Etsy in February were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | SeedGeeks | 49,690 | United States | Home & Living |
| 2 | SilverRainSilver | 36,830 | United Kingdom | Jewelry |
| 3 | SeedCult | 32,116 | United States | Home & Living |
| 4 | CaitlynMinimalist | 31,503 | United States | Jewelry |
| 5 | ArrowGiftCoLtd | 26,837 | United Kingdom | Paper & Party Supplies |
| 6 | WarungBeads | 24,580 | United States | Craft Supplies & Tools |
| 7 | SouthernSeedCo | 23,319 | United States | Home & Living |
| 8 | MyPorchPrints | 20,041 | United States | Craft Supplies & Tools |
| 9 | SHEMISLI | 16,632 | Canada | Jewelry |
| 10 | TheGreenEscape | 15,630 | United States | Home & Living |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
April and May bring several key holidays that can drive sales on Etsy, offering sellers great opportunities to attract buyers looking for unique gifts and seasonal items. One of the biggest events in April is Easter (April 20, 2025), which influences sales throughout the month. Shoppers look for Easter decorations, personalized gifts, and themed accessories, including baskets, ornaments, and handmade toys. Additionally, Passover (April 12-20, 2025) may drive demand for Jewish holiday decor, seder plate accessories, and thoughtful gifts.
Moving into May, one of the biggest shopping events on Etsy is Mother’s Day (May 11, 2025, in the U.S., U.K., Canada, and many other countries). This holiday is a peak sales period, as shoppers seek personalized jewelry, custom home decor, and heartfelt gifts for mothers and grandmothers. Sellers offering engraved keepsakes, custom illustrations, and handmade self-care products can expect increased demand. Another key event is the start of graduation season, which runs from May through June and boosts sales of graduation gifts, keepsakes, and party decorations.
For Etsy sellers, these holidays present a great opportunity to refresh their listings, update seasonal keywords, and promote gift-ready products to attract buyers looking for something special.
