Each month we will be publishing a brief report on the Etsy sales of the preceding month on the Koalanda blog. Here is the report for July 2022.
Table of Contents
Sales on Etsy in comparison with previous months
The average daily Etsy sales in July don’t show any significant hikes or drops. At the same time, the last week of July exhibits a slow but steady increase which brings hope for the upcoming months.
The general tendency of decreasing monthly sales continues in July as well. However, the total number of sales in July is just 1% less than the sales in June. In the previous months, this number was about 4%. Considering the slight increase in the last weeks of July it seems like we can hope that the sales will slowly start picking up in August.
Sales on Etsy by category in July
Diving deep into the various Etsy categories reveals that almost half of them (7 out of 15) have already started growing. The most significant sales growth can be seen in Bags & Purses (almost 3%), Jewelry (2%), Toys & Games (1.7%), and Weddings (1.6%). Even though the numbers are not that impressive yet, the expectations for a stronger August and September don’t seem too far-fetched and unrealistic.
Sales on Etsy by country in July
On the country level, some of the interesting sales patterns observed in June are preserved in June as well. For example, the daily sales in Germany on the weekends are significantly higher than the sales on the weekdays – the difference between the weakest and the strongest days in July exceeds 40%. The same pattern can also be seen in the United Kingdom, even though the difference is not as big.
The sales from Canada-based shops continue decreasing in July, even though the sales stabilize in the last few days of the month. On the other hand, the sales from Australian shops have been climbing steadily throughout the entire month. The average daily sales from Australia are 9% up compared to June. This is most likely caused by the removal of Covid restrictions and the recovery of the delivery services.
Newly opened shops on Etsy in July
132,765 shops were registered on Etsy in July.
Top 10 most successful Etsy sellers in July
The 10 shops with the highest number of sales in July were:
| Rank | Etsy Shop | Monthly Sales – July’22 | Country | Category |
|---|---|---|---|---|
| 1 | CaitlynMinimalist | 39,409 | United States | Jewelry |
| 2 | ModParty | 28,771 | United States | Weddings |
| 3 | BeadBoat1 | 26,853 | United States | Craft Supplies & Tools |
| 4 | AcornandCrowStudio | 25,040 | United States | Electronics & Accessories |
| 5 | SeedGeeks | 19,276 | United States | Home & Living |
| 6 | HeatherRobertsArt | 18,099 | United States | Craft Supplies & Tools |
| 7 | DesignMyPartyStudio | 18,073 | The Netherlands | Paper & Party Supplies |
| 8 | AWildBloomPrintables | 17,328 | United States | Weddings |
| 9 | DOMEDBAZAAR | 17,065 | China | Craft Supplies & Tools |
| 10 | SouthernSeedExchange | 16,032 | United States | Home & Living |
Holidays
One holiday which is worth mentioning is July 4 – the USA Independence Day. Our data show that there aren’t any significant sales increases around this date.
There are two important holidays in August which deserve our attention. The first one is Assumption of Mary (August 15). The Feast of the Assumption of Mary is a very important day in the Catholic religion – it is even called the ‘Easter of the summer in some parts of Europe. Assumption Day is a public holiday in many European countries such as Austria, Belgium, Croatia, France, Greece, Italy, Poland, Portugal, Slovenia, Spain, and Switzerland. However, considering the essence of this holiday we don’t expect any sales increase caused by it. On the other hand, Women’s Equality Day on August 26 might be an excellent opportunity to release some new related products.
