Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2023.
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Sales on Etsy in comparison with previous months
November is shaping up to be the prime month for Etsy sellers. The substantial discounts during the Black Friday frenzy, coupled with enticing promotions leading up to it, are proving to be powerful motivators for buyers, inspiring them to shop more than just on the main day. With the festive season around the corner, November stands out as the pinnacle for online sales, and this trend is evident on Etsy as well. We’re witnessing a significant surge in sales this November compared to the preceding months.
November has seen a remarkable 50% surge in overall platform sales compared to October. The graph below vividly portrays a consistent upward trajectory in sales since the month’s inception, with a notable surge between November 24th and 28th. These specific days marked a collective decision by a significant number of buyers to capitalize on the substantial discounts offered by Etsy, despite Etsy’s campaign being announced as early as November 20th.
Sales on Etsy by category in November
November stands out as the singular month where we witness a remarkable upswing in sales across all categories on Etsy. Even in the Weddings category, which traditionally experiences a seasonal dip in sales during the winter months, we’ve seen a substantial 46% boost in November compared to October.
Across other categories, this surge exhibits significant variation – from the modest 12-15% uptick for Bath & Beauty and Craft Supplies & Tools to the impressive 98% boost for Bags & Purses, an 84% surge for Home & Living, 74% for Books, Movies & Music, and a substantial 70% increase for Toys & Games. Notably, the four categories experiencing the most substantial growth are also the ones featuring products traditionally sought after for Christmas gifts. Anticipate continued robust sales in these categories throughout December for this reason. It’s expected that Craft Supplies & Tools, with the smallest growth, will follow the norm. This category primarily caters to creators and Etsy sellers, who are actively engaged in crafting and selling products during the bustling month of November.
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in November
The country-specific data paints an equally encouraging picture as the trends observed in categories. Across the top 10 countries with Etsy sellers, there’s a noticeable surge in sales. Despite an overall platform growth of about 50%, we see more conservative figures for India (merely 17%) and China (25%). In contrast, sellers from the United Kingdom have outperformed, experiencing a whopping 65% increase in product sales from October to November.
| Country | September | October | November |
| United States | 3.64% | -1.81% | 52.29% |
| United Kingdom | 6.04% | 11.80% | 65.19% |
| Canada | 6.46% | 2.88% | 49.11% |
| Germany | -3.86% | 11.77% | 46.15% |
| Australia | -0.57% | 12.71% | 39.74% |
| China | 1.03% | -4.32% | 25.06% |
| France | 1.31% | 2.71% | 42.74% |
| Ukraine | 2.71% | 3.59% | 47.02% |
| Turkey | 6.58% | 11.30% | 31.10% |
| India | 4.19% | 0.45% | 17.32% |
The graph below vividly illustrates the stark contrast in sales growth between stores in Canada and Australia. The former boasts an impressive average monthly growth of nearly 50%, while the latter registers a respectable 40%.
A solid 40% growth is also evident for stores in France. Meanwhile, stores in Turkey show a more modest growth of 30% compared to October.
Newly opened shops on Etsy in November
A total of 208,976 new Etsy shops emerged in November, just a slight dip of 500 compared to those opened in October. While transforming into genuine competitors to Etsy’s seasoned sellers within a matter of days or weeks is a formidable task, the significant surge in new sellers during November suggests that competition is undeniably escalating and is poised to become even more intense as we move into 2024.
Top 10 most successful Etsy sellers in November
The 10 shops with the highest number of sales in November were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | CaitlynMinimalist | 95,213 | United States | Jewelry |
| 2 | SilverRainSilver | 57,111 | United Kingdom | Jewelry |
| 3 | PersonalizationMall | 41,176 | United States | Home & Living |
| 4 | Keptsake | 39,044 | United States | Home & Living |
| 5 | PersonalizedShed | 35,547 | United States | Home & Living |
| 6 | TwistStationery | 34,742 | United Kingdom | Paper & Party Supplies |
| 7 | JPFanShop | 33,462 | United States | Accessories |
| 8 | A1GraphicsLtd | 32,473 | United Kingdom | Home & Living |
| 9 | DesignArtATX | 29,919 | Canada | Home & Living |
| 10 | WarungBeads | 29,488 | United States | Craft Supplies & Tools |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
With Black Friday now behind us, it’s likely that your sales have already hit their peak for the year. But don’t take your foot off the gas just yet – Christmas is still on the horizon. Insights from last year reveal that December was a powerhouse month for Etsy sellers, too. As many individuals tend to procrastinate their gift shopping until the eleventh hour, anticipate orders flowing in even beyond the mid-month mark.
Nevertheless, exercise caution when it comes to meeting production and delivery deadlines. Customers often assume they’ll receive their gifts before Christmas. Take a moment to assess whether you can guarantee timely delivery within these expectations. It’s a common occurrence for postal services to experience delays during these bustling times of the year.
If your experience signals a significant risk of the shipment arriving post-Christmas, honesty is the best policy. Communicate openly with your customer about the potential delay. While this might result in a canceled order, it could also spare you from a disappointed customer likely to leave a negative review. Your Etsy shop certainly doesn’t need that kind of kickstart to 2024.
