Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2023.
Table of Contents
Sales on Etsy in comparison with previous months
As anticipated, sales on Etsy for October have exceeded those in September. This marks the fourth consecutive month of growth. This month, sales have increased by 2.4% compared to September. If this seems like a modest rise, just wait until next month to witness the even more substantial increase.
The chart below illustrates a gradual yet distinct uptick in sales compared to previous months. What’s particularly noticeable is the sales spike that occurred between October 9th and 11th, which is unusual for regular weekdays. However, similar to last month, this surge can be attributed to an Etsy promotion. This time around, the promotion was even more enticing, with Etsy offering a $10 discount on eligible orders of $40 or more for shoppers in the United States, United Kingdom, Canada, and Germany. Clearly, this led to a substantial increase in sales. Despite the larger discount compared to September, September 17th remains Etsy’s top-selling day.
Sales on Etsy by category in October
When it comes to individual categories, we notice that, for the most part, there aren’t any significant drops or surges in sales from September to October. The category experiencing the most substantial growth is Home & Living (6%), followed by Toys & Games (just over 5%). However, the Electronics & Accessories category saw a decrease of around 6% in sales.
The most significant decline is observed in the Wedding category, which is unsurprising as the wedding season typically winds down during the winter compared to the busier summer months. It will be intriguing to see if, despite the expected decrease in this category, we might witness a noteworthy uptick in sales for Black Friday.
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in October
This month, we’re observing sales growth in nearly all countries when compared to September. In October, only sellers from the USA and China reported lower sales. The drop in sales from US shops is just under 2%. However, for the first time in a while, we’re noticing a different trend in platform-wide sales and those from US shops.
| Country | August | September | October |
| United States | 9.21% | 3.64% | -1.81% |
| United Kingdom | -3.19% | 6.04% | 11.80% |
| Canada | 8.99% | 6.46% | 2.88% |
| Germany | -2.49% | -3.86% | 11.77% |
| Australia | 14.07% | -0.57% | 12.71% |
| China | 3.23% | 1.03% | -4.32% |
| France | 0.03% | 1.31% | 2.71% |
| Ukraine | 5.76% | 2.71% | 3.59% |
| Turkey | 1.57% | 6.58% | 11.30% |
| India | 4.41% | 4.19% | 0.45% |
The platform’s overall growth, despite the slight decline in US sales, which hosts the largest number of Etsy sellers, can be easily explained when we examine the data from three other countries: the UK, Germany, and Australia, all showing approximately 12% growth.
A significant uptick in sales is also evident from Turkish shops on Etsy, exceeding 11%.
Newly opened shops on Etsy in October
In October, 209,389 new Etsy shops emerged, showing a rise of around 5% compared to the shops that were launched in September.
Top 10 most successful Etsy sellers in October
The 10 shops with the highest number of sales in October were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | CaitlynMinimalist | 48,823 | United States | Jewelry |
| 2 | SilverRainSilver | 34,040 | United Kingdom | Jewelry |
| 3 | DesignArtATX | 23,305 | Canada | Home & Living |
| 4 | TwistStationery | 21,902 | United Kingdom | Paper & Party Supplies |
| 5 | WarungBeads | 21,504 | United States | Craft Supplies & Tools |
| 6 | MyPorchPrints | 20,318 | United States | Craft Supplies & Tools |
| 7 | ArrowGiftCoLtd | 19,853 | United Kingdom | Paper & Party Supplies |
| 8 | Beadboat1 | 18,903 | United States | Craft Supplies & Tools |
| 9 | HeatherRobertsArt | 18,372 | United States | Craft Supplies & Tools |
| 10 | SHEMISLI | 18,001 | Canada | Jewelry |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
In November, the major event is none other than Black Friday. And if we previously emphasized it as the day for anticipating the highest sales on the platform, we should now acknowledge that it extends beyond a mere 24 hours. Specifically, from November 20th to the 29th, we anticipate a substantial surge in activity. This marks the week when Etsy announced its campaign [insert link here]. Chances are, you’ve likely already taken all the necessary steps to prepare for this pivotal time of the year. Nevertheless, it’s a good idea to take a moment to double-check that everything is in order. Review the keywords you plan to use, scrutinize your product photos, and fine-tune your titles. Especially at this juncture in the year, you wouldn’t want minor oversights to potentially cost you valuable sales.
