Etsy Tips

In its third quarter earnings report of 2023, Etsy reported a record 92 million active buyers. While this number is impressive, it's important to note that it has remained fairly stagnant in the post-pandemic years. In contrast, the number of active Etsy shops has surged, from 5.3 million in 2022 to over 6.5 million in 2023. This rapid increase in sellers is quickly surpassing the growth in buyer numbers, resulting in an ever-intensifying competitive landscape. For sellers in such a competitive marketplace, utilizing every tool available is essential to stay ahead. Among these tools, effective listing descriptions are particularly crucial. Nowadays, listing descriptions fulfill a dual purpose: they not only provide the final push for a customer to purchase your…

In the dynamic world of online marketing, mastering Search Engine Optimization (SEO) is crucial for success. This article delves into the complexities of traditional Etsy SEO metrics and their limitations in guiding effective keyword strategies. Understanding the challenges these metrics present, we introduce Koalanda's innovative solution: the Search Score. This new metric promises to transform how we approach Etsy keyword research, offering a more streamlined and intuitive method for selecting keywords that drive traffic and sales. Whether you're a seasoned digital marketer or new to the realm of SEO, this exploration into Koalanda's Search Score offers insightful perspectives on enhancing your online strategy. The importance of data-driven keyword research Choosing the right keywords for your Etsy listings is central to…

For newcomers to the Etsy marketplace, the term SEO can often sound like a complex puzzle that's tough to solve. It's one of the aspects of setting up shop that can seem daunting, overshadowing even the excitement of selling your unique creations. Yes, SEO does have its technicalities and nuances - it's a craft in itself that doesn't necessarily mirror the artistry of your handmade items. It requires a willingness to learn, experiment, and fine-tune your approach over time. However, there's good news for those who might feel overwhelmed: achieving a solid foundation in Etsy SEO is more straightforward than it may appear. While perfection in SEO is a journey of continuous improvement, getting to a place where SEO isn't…

For many newcomers to the world of online selling, Etsy SEO stands as one of the most daunting concepts to grasp. The ever-evolving landscape of search engine optimization, coupled with the unique quirks of Etsy's platform, can often leave new sellers feeling overwhelmed and uncertain. It's not just about having a fantastic product; it's about ensuring that product finds its way in front of the right eyes. The good news is, with a clear understanding of fundamental SEO terms and how they apply to Etsy, this initially intimidating task becomes much more manageable. This guide aims to demystify these essential terms, shedding light on their meanings and applications. Etsy SEO Etsy SEO, which stands for Search Engine Optimization, refers to…

The market for digital products is steadily growing, providing an accessible avenue for Etsy sellers to offer valuable content without the complexities of shipping and handling. With lower overhead costs and the opportunity to reach a global audience without worrying about inventory, digital products offer an attractive business model for both new and seasoned Etsy sellers. In this post, we'll explore 12 digital product ideas you can consider adding to your Etsy shop, along with tips on how to make your listings more discoverable. Let's get started. Printable SVGs Fall SVG Bundle from CitraGraphics 205 of the top 1,000 best-selling digital listings on Etsy are dedicated to printable SVGs. Printable SVGs and sublimation prints offer a versatile range of products…