Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2023.
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Sales on Etsy in comparison with previous months
In our previous report, we showed that sales on Etsy in February remained flat compared to January. The same holds true for this month’s report – sales on Etsy during March appear to be stable and at levels similar to those observed in the previous two months.
The graph clearly shows peaks during weekends when Etsy buyers tend to shop more, and this applies to online shopping in general. Although there is a slightly stronger first half of the month, there isn’t a significant increase in sales for the platform as a whole before International Women’s Day (March 8) or St. Patrick’s Day (March 17). However, there has certainly been an increase in sales for specific products related to these holidays. If you have products that could be suitable as gifts for such holidays, it’s advisable to optimize them in time by changing the tags so that those searching for gifts for the specific holiday can easily find you.
This is the first month since November that we’ve seen an increase in sales on the platform as a whole. After a slight dip of less than 1% last month, we’ve observed a roughly 2% increase in total sales compared to February. While the average number of sales per day in March is still lower than that in October, we’re seeing a trend towards increasing sales. Only time will tell if this trend will continue in the coming months.
Sales on Etsy by category in March
In March, we observed a positive trend in almost all categories, with some showing double-digit growth.
The Shoes and Weddings categories, in particular, grew by 11% and 10%, respectively. We’ve been seeing growth in Weddings since January, and we expect it to continue as the weather warms up and more people start tying the knot.
The Bags & Purses, Clothing, and Home & Living categories also performed significantly above average for the platform, with sales increasing by 7%, 7%, and 5%, respectively.
The only notable decline compared to February was in the Paper & Party Supplies category, which saw a 4% decrease in sales. Despite this decline, the average daily sales in the category in March were still significantly higher than those in October of last year.
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in March
Sales growth for stores in the USA was below average in March, increasing by less than 0.5% compared to the platform-wide growth of almost 2%. Meanwhile, stores in the UK experienced growth that was more than double the platform average, at 4.5%.
It is likely that this increase is related to Mother’s Day and St. Patrick’s Day, as it is apparent that stores in the UK have performed better in the first half of the month. It remains to be seen whether a similar trend will emerge in the USA, where Mother’s Day is celebrated in May.
Sellers from Germany and Australia saw even greater sales growth, at over 9%. In contrast, sellers from France and Canada sold about as much per day in March as they did in February.
Newly opened shops on Etsy in March
March saw an impressive surge in new store registrations on Etsy, with 257,613 new shops joining the platform. This not only represents a nearly 40% increase compared to February but also exceeds the number of new registrations seen in January.
Top 10 most successful Etsy sellers in March
The 10 shops with the highest number of sales in March were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | CaitlynMinimalist | 42,808 | United States | Jewelry |
| 2 | SeedGeeks | 36,191 | United States | Home & Living |
| 3 | SilverRainSilver | 26,499 | United Kingdom | Jewelry |
| 4 | ModParty | 25,822 | United States | Weddings |
| 5 | TaraSparkes | 24,839 | Australia | Paper & Party Supplies |
| 6 | HeatherRobertsArt | 23,838 | United States | Craft Supplies & Tools |
| 7 | BaileyDesignedCo | 22,694 | United States | Art & Collectibles |
| 8 | SouthernSeedExchange | 22,586 | United States | Home & Living |
| 9 | Beadboat1 | 20,775 | United States | Craft Supplies & Tools |
| 10 | TheGreenEscape | 19,738 | United States | Home & Living |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
April is just around the corner, and with it comes the long-awaited Easter holiday. This occasion is not only celebrated by Christians worldwide but is also an opportunity for Etsy sellers, particularly those who offer decorations and crafts for the festive season.
In May, Mother’s Day is celebrated in the USA on the 14th, presenting a chance for sellers to boost sales of specific products. Sellers should assess whether their products are suitable as gifts for this day and optimize their listings accordingly. Personalized items can also help sellers stand out from competitors and attract potential customers.
As the weather warms up, the number of weddings is likely to increase. Do you have products that brides-to-be might be looking for? This is a great time to promote wedding-related items and offer personalized services to stand out in the market.
