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Etsy Sales Report – March 2024

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2024.

Sales on Etsy in comparison with previous months

Let’s kick off our report with a glance at how sales stack up against previous months. Examining daily sales data from the start of the year, there’s not much deviation over these past three months. While March does show a slight dip compared to February, it’s a marginal decrease – just 1%.

Average Daily Sales on ETsy - October 2023 - March 2024

March hasn’t seen any significant spikes or drops in sales. Despite International Women’s Day on March 8, there hasn’t been a notable impact on overall platform sales, mirroring our observations from February 14 in our last report. The graph illustrates the typical subtle upticks in sales over the weekend.

Daily Sales on Etsy - January - March 2024

What’s intriguing is that the strongest and weakest sales days for the first quarter of 2024 both fall in March – specifically, March 3 and March 31, respectively. However, March 31 coincided with Easter, the most significant Christian holiday, not a prime time for online shopping. We’ve noticed a similar pattern around the Christmas season.

Sales on Etsy by category in March

This month, there are notable variations in sales across different categories. Roughly half of them show a decline compared to February, while the other half indicate growth. The steepest drop is seen in the Paper & Party Supplies and Art & Collectibles categories, with decreases of 8% and 6% respectively. On the flip side, sellers in the Shoes and Weddings categories are experiencing even more significant growth, with increases of 11% and 9% respectively.

Sales Growth on Etsy by Category - March 2024

Looking ahead, the upcoming months are poised to be particularly lucrative for the Weddings category, with summer weddings on the horizon. If any of your products could be seen as wedding-related (such as jewelry, guest gifts, table decorations, or various design elements), optimizing for this trend could be highly beneficial.

Sales on Etsy by Category - October 2023 -March 2024

It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at to explore Koalanda’s competitor research tools.

Sales on Etsy by country in March

Examining March sales in the USA, we notice a slight dip below the platform’s average, yet the overall trends remain consistent (including the strongest and weakest days of the quarter). Similar patterns emerge for sales from the UK, albeit with a decline of just over 5% this month, marking the largest drop among the top 10 selling countries on Etsy.

Daily Sales - January - March 2023 (USA and UK)

China boasts the most significant growth, nearing 10%. However, they also experienced a comparable decline last month. Despite this, China’s sales chart exudes a more optimistic outlook compared to Australia. For the third consecutive month, Australian sellers have witnessed a decline in sales compared to the previous month, although this time, the decrease is a mere 2.5%.

Daily Sales - January - March 2023 (Australia and China)
United States-33.15%-0.81%-0.61%
United Kingdom-37.56%2.21%-5.12%
Sales growth compared to the previous month

In the sales charts from Germany and France, we observe a noteworthy shift: the first Sunday (March 3rd) isn’t the peak sales day for the month; it’s the subsequent Sunday, March 10th. Moreover, while there’s a marked drop in sales around Easter for the platform and German stores, this trend isn’t mirrored among French sellers.

Daily Sales - January - March 2023 (Germany and France)

Newly opened shops on Etsy in March

In March, the count of new shops opening on Etsy decreased by nearly 30,000 compared to February, totaling 150,288. This trend is expected to persist in the coming months. Notably, Etsy announced the introduction of a shop set-up fee aimed at bolstering security and verification. Under this initiative, some new shops will pay a one-time set-up fee of $15 before commencing business.

Many sellers view this measure positively. A $15 fee isn’t a significant barrier for aspiring Etsy entrepreneurs. However, it may deter questionable practices, such as repeatedly opening new shops following the closure of previous ones due to policy violations.

Top 10 most successful Etsy sellers in March

The 10 shops with the highest number of sales in March were:

RankEtsy ShopMonthly SalesCountryCategory
1CaitlynMinimalist62,096United StatesJewelry
2SilverRainSilver36,017United KingdomJewelry
3WarungBeads33,994United StatesCraft Supplies & Tools
4ArrowGiftCoLtd29,606United KingdomPaper & Party Supplies
5SouthernSeedCo29,068United StatesHome & Living
6MagicMangoStudios28,292United StatesArt & Collectibles
7SeedGeeks28,070United StatesHome & Living
8SeedCult26,408United StatesHome & Living
9PintSizedPremium22,328United StatesHome & Living
10TwistStationery21,828United KingdomPaper & Party Supplies
Top Shops on Etsy – March 2024

Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.


When it comes to upcoming holidays that could boost your Etsy sales, we can’t overlook Mother’s Day on May 12th in the USA. It’s tough to think of a product that wouldn’t make a perfect gift for this occasion, especially personalized ones. So, seize the opportunity! Also, remember to set clear expectations for product delivery, particularly crucial for gift items.

And why not consider something for Cinco de Mayo? May 5th is significant, especially in certain regions of the USA. So, there’s a chance buyers might be on the lookout for related products.

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