Koalanda Blog

Creating a Social Media Content Strategy for Your Etsy Shop

Post published:November 13, 2024
Reading time:9 mins read
Post category:Running an Etsy Shop

When it comes to building a successful Etsy shop, simply listing products isn’t enough. With Etsy being a highly visual marketplace, sellers have an incredible opportunity to connect with audiences through social media. A well-crafted content strategy can help you showcase your brand, increase visibility, and drive traffic to your shop—all while building a loyal customer base. Here’s a step-by-step guide to creating an effective social media content strategy tailored for Etsy sellers. 1. Define Your Goals and Audience Before diving into content creation, start by setting clear, measurable goals. Knowing what you want to achieve will guide the type of content you create and where you invest your time. Common goals include increasing followers, driving traffic to your Etsy…

Etsy Sales Report – October 2024

Post published:November 5, 2024
Reading time:11 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2024. Sales on Etsy in comparison with previous months In last month's report, we shared our expectations for October sales to start picking up, based on patterns we've observed over the past few years. Last year, both September and October saw sales growth on Etsy—almost like a warm-up for the big Black Friday and holiday season in November and December. Unfortunately, this year, the upward trend hasn’t been as strong. In September, we experienced a slight dip in sales, with numbers nearly identical to those in August. Now, instead of seeing growth in…

Best Practices for Shipping and Packaging Your Etsy Products

Post published:October 28, 2024
Reading time:10 mins read
Post category:Running an Etsy Shop

As an Etsy seller, shipping and packaging are crucial parts of your customer’s experience. Not only do they ensure that your products arrive safely, but they also help build your brand and create a memorable unboxing experience. In this post, we’ll share best practices for shipping and packaging your Etsy products to ensure your customers are happy and eager to buy from you again. Choose the Right Packaging Materials Selecting the right packaging materials is the first step in ensuring your products arrive safely and in perfect condition. Consider the following tips: Protective Packaging: Depending on your product, you may need bubble wrap, foam, tissue paper, or packing peanuts to provide cushioning and prevent damage during transit. Choose materials that…

Christmas-Specific Product Ideas for Etsy: Traditional vs. Unexpected

Post published:October 23, 2024
Reading time:15 mins read
Post category:Running an Etsy Shop

The holiday season is one of the busiest times of the year for Etsy sellers, as shoppers look for unique and creative gifts. Christmas is a time for sellers to shine with both festive, traditional offerings and more original, eye-catching products. To help you stand out, we’ve put together a list of Christmas-specific product ideas for each of Etsy’s 15 categories. For each, we’ll explore both common, popular options and more unexpected ideas that can help your shop appeal to a wider audience. 1. Accessories Traditional Idea:Festive winter scarves made from cozy materials like wool or fleece, featuring classic Christmas patterns such as snowflakes, reindeer, or plaid, are a timeless holiday accessory that shoppers love. Unexpected Idea:Christmas-themed keychains made from…

Etsy Sales Report – September 2024

Post published:October 12, 2024
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2024. Sales on Etsy in comparison with previous months Sales in September remained almost identical to those in August. Looking at the exact figures, there was a minimal decline of just 0.13%. Essentially, the average daily sales in September were nearly the same as in the previous month. This doesn’t indicate any significant drop. However, we also didn’t see the growth we had been anticipating. Perhaps in the coming month, we’ll finally witness a real increase in sales. That said, it’s important to highlight that the strongest sales days for Etsy sellers over…

Instagram Marketing for Etsy Sellers: Tips and Strategies for Success

Post published:October 2, 2024
Reading time:12 mins read
Post category:Etsy SEO

In today’s digital age, standing out as an Etsy seller requires more than just having great products. With over 1 billion active monthly users, Instagram is a powerhouse platform, especially for visual businesses like Etsy shops. Its image-focused nature allows Etsy sellers to showcase their creations, engage with customers, and build a brand identity that drives traffic and sales. For Etsy sellers, Instagram is not just a marketing tool—it’s an opportunity to tell the story behind their handmade, vintage, or unique items. In this post, we’ll walk through actionable strategies to help Etsy sellers maximize their presence on Instagram and convert followers into loyal customers. Optimize Your Instagram Profile Your Instagram profile is the first thing potential customers will see,…

Top Etsy Keywords – August 2024

Post published:September 22, 2024
Reading time:35 mins read
Post category:Etsy Data Insights Etsy SEO

Koalanda's Top Etsy Keywords monthly report provides a fresh snapshot of the most popular buyer searches on Etsy in August 2024. The report offers extensive data, organized by Etsy category. For each category, it presents two lists of Etsy keywords serving different intents: Top Keywords - This list includes the ten most popular search terms in the category. You can use this list to gain a general understanding of what is currently popular on Etsy within a specific category. The keywords here are almost always very generic and oversaturated (i.e., with very high competition). However, this doesn't mean that you can't start selling products using these search terms; it simply suggests that they should be used as a starting point…

Etsy Sales Report – August 2024

Post published:September 7, 2024
Reading time:12 mins read
Post category:Etsy SEO

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2024. Sales on Etsy in comparison with previous months We love to start our monthly Etsy sales reports with positive news, though it's not always possible. Fortunately, the August report brings us that opportunity! This month, we’re thrilled to announce a substantial increase in Etsy sales—a genuine boost compared to the previous month. Until now, the only month that showed any growth this year was April, and that was a modest gain of less than 1%. But now, we’re seeing an impressive 6.8% overall growth across the platform. The daily sales chart over…

How to Get Started on Etsy: A Guide for New Sellers

Post published:August 21, 2024
Reading time:19 mins read
Post category:Etsy SEO Running an Etsy Shop

Introduction Starting an online business can be both exciting and challenging, especially when choosing the right platform to showcase your products. For creatives and artisans, Etsy is a top choice, offering a marketplace where handmade, vintage, and unique items thrive. With millions of active buyers worldwide, Etsy provides an opportunity to reach a global audience passionate about unique goods. This guide will walk you through the essential steps to get started on Etsy, from setting up your shop to attracting your first customers. Whether you’re just considering opening a shop or are in the early stages, this post will equip you with the knowledge and tools to succeed. Let’s dive into the world of Etsy and discover how you can…

Etsy Sales Report – July 2024

Post published:August 7, 2024
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for July 2024. Sales on Etsy in comparison with previous months Half of the year has already flown by. With the heat of summer in full swing, many customers (and Etsy sellers) are likely enjoying a well-deserved break. It's no surprise that Etsy sales aren't soaring right now. There was a slight drop in sales compared to the previous month, down by just 1.5%. This is much less than last month's decline of a little over 5%. Rest assured, everything is fine with Etsy. The Koalanda team has been tracking daily sales for over two…