Koalanda Blog

Koalanda Overview: Essential Tools for Etsy Sellers

Post published:May 6, 2024
Reading time:17 mins read
Post category:Koalanda Tips and Tricks

Koalanda is an online service designed to help sellers increase their sales on Etsy. The platform provides a large number of tools, based on real Etsy data, that assist sellers with keyword research, SEO, product research, competitor analysis, and much more. This guide offers a quick overview of Koalanda’s capabilities. Dashboard Once you log in, you'll land on your dashboard. Here, you'll get a quick overview of your shop’s main statistics: Overview of your shop performance compared to other shops on Etsy. Overview of your recent orders. Overview of your listings and their issues. On the right side, you'll see shortcuts to Koalanda’s most popular tools: the Etsy Keyword Tool, the Shop Inspector, and the Listing Inspector. On the left,…

How to Use Koalanda to Analyze Your Etsy Competitors

Post published:April 27, 2024
Reading time:13 mins read
Post category:Koalanda Tips and Tricks

Analyzing the shops of your competitors on Etsy is a tried and tested method to stay current with the latest trends and, ultimately, to achieve success. While some sellers may view competitor research as akin to spying, it is in fact a legitimate and ethical business practice, commonly employed in both e-commerce and traditional retail. Effective competitor research allows you to learn from the successes and mistakes of other shops. Ultimately, this leads to better products and conditions for customers, which is a fundamental principle of how any free marketplace operates. There are several approaches to conducting competitor research. In this article, we will explain what these methods are, when to use them, and how to implement them effectively using…

How to Use Koalanda to Discover New Etsy Product Niches

Post published:April 23, 2024
Reading time:9 mins read
Post category:Koalanda Tips and Tricks

On the one hand, Etsy is a unique marketplace in many ways - its focus is on providing a platform for unique, custom, or handmade items. On the other hand, however, Etsy functions like any other marketplace. Its primary purpose is to connect buyers looking for specific items with sellers who offer them. At its core, running an Etsy business follows the same principles as any other business. To sell well on Etsy, you must offer something that buyers are looking for, under better conditions than your competitors. It all boils down to the fundamental principles of supply and demand. This is true for every Etsy business, whether Etsy is the main channel or the business also exists outside the…

How to Use Koalanda to Discover the Best Keywords for Your Etsy Listings

Post published:April 20, 2024
Reading time:12 mins read
Post category:Koalanda Tips and Tricks

Every Etsy seller, whether new or experienced, understands the importance of using the right keywords for their listings. Indeed, it is nearly impossible to run a successful Etsy business without optimized and effective SEO. Yet, discovering the best keywords for your listings is a challenging and constantly evolving task. In this article, we will discuss the main approaches to Etsy keyword research. We will also show you how to efficiently implement these methods using Koalanda's suite of keyword tools. Finding relevant keywords When searching for product keywords, you usually start with a specific keyword that serves as your starting point. Typically, your product is already crafted, or you have an idea of what will be created, and you are seeking…

Etsy Sales Report – March 2024

Post published:April 7, 2024
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2024. Sales on Etsy in comparison with previous months Let's kick off our report with a glance at how sales stack up against previous months. Examining daily sales data from the start of the year, there's not much deviation over these past three months. While March does show a slight dip compared to February, it's a marginal decrease - just 1%. March hasn't seen any significant spikes or drops in sales. Despite International Women's Day on March 8, there hasn't been a notable impact on overall platform sales, mirroring our observations from February…

Selling on Etsy: Small Doesn’t Mean Not Professional

Post published:March 30, 2024
Reading time:8 mins read
Post category:Running an Etsy Shop

Etsy has grown beyond its original niche of small artisans and crafters, hosting big sellers who notch up tens of thousands of sales monthly. Yet, it's still the best platform for small sellers and artists looking to reach a wide audience. Contrary to popular belief, Etsy favors smaller shops rather than larger ones. Competition is tough and even small sellers need to take a professional approach to succeed on Etsy. In this blog post, we'll explore what this means and why it's crucial for Etsy sellers to approach their business professionally in certain areas. Product Quality Ensuring top-notch product quality is non-negotiable for every Etsy seller, regardless of their business scale. Etsy distinguishes itself from platforms where buyers might prioritize…

Having an Etsy Shop – Part-Time Passion or Full-Time Pursuit

Post published:March 14, 2024
Reading time:9 mins read
Post category:Running an Etsy Shop

Etsy is a global online marketplace that connects creators with buyers looking for unique, handmade, or vintage items. With tens of millions of active buyers, it represents a significant opportunity for artisans to monetize their crafts. However, prospective sellers face a pivotal decision: Can a modest investment of 20 hours a week yield success, or does Etsy demand an all-encompassing commitment? In this blog post, we will unravel the complexities of Etsy entrepreneurship, exploring the considerations between a part-time and full-time approach. Why part-time? Many Etsy sellers embark on their entrepreneurial journey during breaks from primary commitments, such as while taking care of their children. What begins as a hobby, whether it's knitting or graphic design, transforms into an opportunity…

Etsy Sales Report – February 2024

Post published:March 4, 2024
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024. Sales on Etsy in comparison with previous months The February report doesn't start overly optimistically. However, following the over 30% decline in January, there's a glimmer of hope this month. While there's still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%. The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected…

How to Boost Your Etsy Sales with Email Marketing

Post published:February 28, 2024
Reading time:14 mins read
Post category:Running an Etsy Shop

In the competitive landscape of online selling, establishing meaningful connections with customers is key to success for Etsy sellers. Email marketing serves as a valuable tool in fostering these connections by enabling direct communication with customers. Through personalized email campaigns, sellers can effectively showcase their products and cultivate lasting relationships with their audience. In this guide, we'll explore the fundamentals of email marketing for Etsy, offering practical insights and strategies to help sellers leverage this powerful tool effectively. The value of email marketing in your Etsy strategy Email marketing stands as a highly efficient tool for businesses across platforms like Etsy, eBay, Amazon, and beyond. Its effectiveness is rooted in direct customer engagement and a high return on investment, emphasizing…

Etsy Sales Report – January 2024

Post published:February 8, 2024
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for January 2024. Sales on Etsy in comparison with previous months Traditionally, January marks the time when Etsy sellers often voice their concerns about experiencing notably low sales on social media. Many perceive the decline as so substantial that they begin questioning the viability of continuing with Etsy. However, it's essential to unpack the reasons behind these worries. Indeed, there is a discernible dip, particularly when comparing sales to the robust months of November and December – recognized as peak periods for Etsy sellers and online platforms at large. The average daily sales on the…