Koalanda Blog

Annual Etsy Sales Report – 2023

Post published:January 17, 2024
Reading time:15 mins read
Post category:Etsy Data Insights

As we close the chapter on the vibrant and eventful year of 2023, we invite you to explore the intricate tapestry of Etsy sales throughout the entire year. In this comprehensive annual report, we navigate through the peaks and valleys, unveiling overarching trends, standout categories, and noteworthy shifts that have defined the e-commerce landscape on Etsy. Join us in deciphering the narrative told by the numbers, offering Etsy sellers valuable insights to shape their strategies in the coming year. Overview Let's kick off this report with some general insights and address the common questions posed by Etsy sellers—answers that our data is ready to unveil. Was 2023 a more favorable or challenging year for Etsy sellers compared to 2022? In…

Etsy Sales Report – December 2023

Post published:January 10, 2024
Reading time:11 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2023. Sales on Etsy in comparison with previous months After the traditionally robust month for Etsy sellers in November, it's noteworthy to observe a dip in sales for December on a monthly basis. However, this decline is a mere 10% compared to November. Thus, following the substantial surge of over 50% in November, post this dip, we observe that sales in the last month of the year still surpass values seen in July, August, September, and October. Moreover, December stands as the second-strongest month for sales on Etsy, right after November. As anticipated…

Etsy SEO Tips for Experienced Sellers: A Step-by-Step Guide to Increasing Your Conversion Rate

Post published:January 5, 2024
Reading time:13 mins read
Post category:Etsy SEO

In this guide, we’ll focus on experienced Etsy sellers who are ready to dive deeper into the nuances of Etsy SEO. You already know the basics; now it’s time to unlock the full potential of your Etsy shop. We’ll explore how to fine-tune your conversion rate, generate powerful sales momentum, and stand out in Etsy’s bustling marketplace. Read on to discover our advanced Etsy SEO tips. Direct vs indirect ways to boost your SEO Etsy's search algorithm considers a myriad of factors in deciding not only if your listing appears in search results, but also its position within those results. The goal of optimizing your Etsy SEO is to persuade the algorithm to display your listings in top spots for…

Best Selling Products on Etsy: Home & Living

Post published:December 27, 2023
Reading time:23 mins read
Post category:Etsy Data Insights

Exploring the best selling products on Etsy in the Home & Living category reveals a world where creativity meets practicality. Etsy, celebrated for its exceptional, artisan-crafted items, is the go-to destination for those seeking to personalize their living environments. This article showcases a selection of the most sought-after products, loved by Etsy enthusiasts globally. From the comfort of customized pillows to the bespoke glow of neon signs, each item transcends its basic function to become a statement of individual taste and lifestyle. Dive into the world of these bestsellers and understand why they resonate so strongly with Etsy's diverse audience. Planters and pots People planter from DapperBuilds As an Etsy seller, you have the opportunity to meet the growing demand…

Is Selling on Etsy Worth it in 2024?

Post published:December 13, 2023
Reading time:16 mins read
Post category:Running an Etsy Shop

One of the most common questions that we’ve heard from potential Etsy sellers is: "Is selling on Etsy still worth it in 2024?" If you're swayed by the chatter on social media platforms, you might be tempted to answer in the negative. But is this the whole truth? In this blog post, we will tackle this question head-on. By dissecting the facts, analyzing the data, and stepping beyond the noise, we aim to shed light on the real state of the Etsy marketplace. Spoiler alert: it's as robust as ever. While challenges exist, as with any business endeavor, new Etsy sellers can thrive with the right approach, preparation, tools and expectations. Join us as we delve into a detailed exploration…

Etsy Sales Report – November 2023

Post published:December 9, 2023
Reading time:12 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2023. Sales on Etsy in comparison with previous months November is shaping up to be the prime month for Etsy sellers. The substantial discounts during the Black Friday frenzy, coupled with enticing promotions leading up to it, are proving to be powerful motivators for buyers, inspiring them to shop more than just on the main day. With the festive season around the corner, November stands out as the pinnacle for online sales, and this trend is evident on Etsy as well. We're witnessing a significant surge in sales this November compared to the…

Best Selling Products on Etsy: Clothing

Post published:December 5, 2023
Reading time:19 mins read
Post category:Etsy Data Insights

In the bustling marketplace of Etsy, understanding the latest trends is vital for every seller, especially in the popular Clothing category. With over 400,000 active shops, the apparel segment is highly competitive and diverse. The majority of the sales in this category are driven by print-on-demand products. They are often personalized with personal photos, custom texts, or other unique elements. Interestingly, despite Etsy's reputation for handmade and vintage items, there are almost no bestsellers that fall into these traditional categories. This post delves into the best selling products on Etsy in the Clothing category, providing insights into current consumer preferences. These trends not only reflect the present demands but also offer a perspective for sellers to identify niche markets and…

Etsy Marketing: How to Use Etsy Ads Effectively

Post published:December 2, 2023
Reading time:12 mins read
Post category:Etsy SEO Running an Etsy Shop

In the world of Etsy marketing, understanding and effectively using Etsy Ads can make a significant difference in your shop's success. In this post, we'll delve into the essentials of Etsy Ads, providing you with practical insights and strategies to harness their full potential. From preparing your shop for increased traffic to choosing the right products to advertise and setting an optimal budget, we cover everything you need to know to boost your visibility and sales on Etsy. Whether you're new to Etsy or looking to refine your existing ad strategies, this guide is designed to help you navigate the intricacies of Etsy Ads and achieve your business goals. How do Etsy ads work? Etsy Ads utilize a cost-per-click (CPC)…

Mastering Etsy SEO: How to Write Etsy Listing Descriptions That Sell

Post published:November 28, 2023
Reading time:12 mins read
Post category:Etsy SEO

In its third quarter earnings report of 2023, Etsy reported a record 92 million active buyers. While this number is impressive, it's important to note that it has remained fairly stagnant in the post-pandemic years. In contrast, the number of active Etsy shops has surged, from 5.3 million in 2022 to over 6.5 million in 2023. This rapid increase in sellers is quickly surpassing the growth in buyer numbers, resulting in an ever-intensifying competitive landscape. For sellers in such a competitive marketplace, utilizing every tool available is essential to stay ahead. Among these tools, effective listing descriptions are particularly crucial. Nowadays, listing descriptions fulfill a dual purpose: they not only provide the final push for a customer to purchase your…

Best Selling Products on Etsy: Jewelry

Post published:November 24, 2023
Reading time:19 mins read
Post category:Etsy Data Insights

Every Etsy seller wants to know what sells best on Etsy at any given time. This is particularly true in the competitive and diverse world of jewelry, where trends can shift rapidly, and consumer preferences are constantly evolving. Keeping a finger on the pulse of these changes is not just about staying relevant; it's about harnessing the opportunity to thrive in a bustling marketplace. To assist in this endeavor, this post will feature a carefully curated list of best selling products on Etsy from the Jewelry category, based on the last 30 days of sales data. These insights are more than just a snapshot of current preferences; they serve as a springboard for sellers to delve deeper and research these…