Koalanda Blog

Etsy Marketing: How to Use Etsy Ads Effectively

Post published:December 2, 2023
Reading time:12 mins read
Post category:Etsy SEO Running an Etsy Shop

In the world of Etsy marketing, understanding and effectively using Etsy Ads can make a significant difference in your shop's success. In this post, we'll delve into the essentials of Etsy Ads, providing you with practical insights and strategies to harness their full potential. From preparing your shop for increased traffic to choosing the right products to advertise and setting an optimal budget, we cover everything you need to know to boost your visibility and sales on Etsy. Whether you're new to Etsy or looking to refine your existing ad strategies, this guide is designed to help you navigate the intricacies of Etsy Ads and achieve your business goals. How do Etsy ads work? Etsy Ads utilize a cost-per-click (CPC)…

Mastering Etsy SEO: How to Write Etsy Listing Descriptions That Sell

Post published:November 28, 2023
Reading time:12 mins read
Post category:Etsy SEO

In its third quarter earnings report of 2023, Etsy reported a record 92 million active buyers. While this number is impressive, it's important to note that it has remained fairly stagnant in the post-pandemic years. In contrast, the number of active Etsy shops has surged, from 5.3 million in 2022 to over 6.5 million in 2023. This rapid increase in sellers is quickly surpassing the growth in buyer numbers, resulting in an ever-intensifying competitive landscape. For sellers in such a competitive marketplace, utilizing every tool available is essential to stay ahead. Among these tools, effective listing descriptions are particularly crucial. Nowadays, listing descriptions fulfill a dual purpose: they not only provide the final push for a customer to purchase your…

Best Selling Products on Etsy: Jewelry

Post published:November 24, 2023
Reading time:19 mins read
Post category:Etsy Data Insights

Every Etsy seller wants to know what sells best on Etsy at any given time. This is particularly true in the competitive and diverse world of jewelry, where trends can shift rapidly, and consumer preferences are constantly evolving. Keeping a finger on the pulse of these changes is not just about staying relevant; it's about harnessing the opportunity to thrive in a bustling marketplace. To assist in this endeavor, this post will feature a carefully curated list of best selling products on Etsy from the Jewelry category, based on the last 30 days of sales data. These insights are more than just a snapshot of current preferences; they serve as a springboard for sellers to delve deeper and research these…

Mastering Etsy SEO: Understanding Etsy Keyword Research Metrics

Post published:November 16, 2023
Reading time:12 mins read
Post category:Etsy SEO

In the dynamic world of online marketing, mastering Search Engine Optimization (SEO) is crucial for success. This article delves into the complexities of traditional Etsy SEO metrics and their limitations in guiding effective keyword strategies. Understanding the challenges these metrics present, we introduce Koalanda's innovative solution: the Search Score. This new metric promises to transform how we approach Etsy keyword research, offering a more streamlined and intuitive method for selecting keywords that drive traffic and sales. Whether you're a seasoned digital marketer or new to the realm of SEO, this exploration into Koalanda's Search Score offers insightful perspectives on enhancing your online strategy. The importance of data-driven keyword research Choosing the right keywords for your Etsy listings is central to…

How To Get Reviews On Etsy

Post published:November 12, 2023
Reading time:10 mins read
Post category:Running an Etsy Shop

For many Etsy sellers, negative reviews are a major concern. These reviews can significantly affect your shop's reputation and sales. However, there are effective ways to minimize the chances of receiving negative feedback, as well as strategies to increase the number of positive reviews. This post aims to provide you with specific, actionable advice to achieve this balance. By implementing these tips, you can enhance your shop's standing on Etsy and build a more positive customer experience. Let’s dive into these strategies and help your shop thrive. The Etsy review system Before we dive into the strategies, let's first summarize how Etsy reviews work. Reviews can only be left by users who have actually made a purchase from your shop,…

Etsy SEO Tips for Beginners: A Step-by-Step Guide to Ranking Higher on Etsy

Post published:November 8, 2023
Reading time:14 mins read
Post category:Etsy SEO

For newcomers to the Etsy marketplace, the term SEO can often sound like a complex puzzle that's tough to solve. It's one of the aspects of setting up shop that can seem daunting, overshadowing even the excitement of selling your unique creations. Yes, SEO does have its technicalities and nuances - it's a craft in itself that doesn't necessarily mirror the artistry of your handmade items. It requires a willingness to learn, experiment, and fine-tune your approach over time. However, there's good news for those who might feel overwhelmed: achieving a solid foundation in Etsy SEO is more straightforward than it may appear. While perfection in SEO is a journey of continuous improvement, getting to a place where SEO isn't…

Etsy Sales Report – October 2023

Post published:November 4, 2023
Reading time:11 mins read
Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2023. Sales on Etsy in comparison with previous months As anticipated, sales on Etsy for October have exceeded those in September. This marks the fourth consecutive month of growth. This month, sales have increased by 2.4% compared to September. If this seems like a modest rise, just wait until next month to witness the even more substantial increase. The chart below illustrates a gradual yet distinct uptick in sales compared to previous months. What's particularly noticeable is the sales spike that occurred between October 9th and 11th, which is unusual for regular weekdays.…

Understanding Etsy: Can One Entrepreneur Handle It All?

Post published:October 31, 2023
Reading time:12 mins read
Post category:Running an Etsy Shop

Etsy, renowned as a haven for small-scale sellers and artisans, has witnessed a surge in entrepreneurial spirits. This platform, once dominated by crafters, now welcomes a growing number of solo entrepreneurs. It's a space where creators can present their craftsmanship to a global audience, and these individuals often wear multiple hats, managing their entire operation. As Etsy's reputation for promoting unique, handmade, and vintage items continues to flourish, more people are drawn to the idea of solo entrepreneurship. But, the question persists: Can a single individual take on every facet of an Etsy shop? This blog post explores the world of solo entrepreneurship within Etsy, unraveling its possibilities, challenges, and strategies for success. Join us on this journey to uncover…

Why Is My Etsy Account Suspended?

Post published:October 28, 2023
Reading time:12 mins read
Post category:Running an Etsy Shop

Discovering that your Etsy shop has been suspended can feel like a punch in the gut. You've poured time, effort, and passion into your shop, and suddenly, it feels like everything's on hold. But why does this happen? Understanding the reasons behind suspensions is crucial, as is knowing the next steps to take. In this post, we'll explore common suspension triggers, how to address them, and strategies to prevent future hiccups. Let's get started. Reasons for getting your Etsy account suspended Etsy account suspensions can occur for a variety of reasons. While it's challenging to cover every single cause, we'll focus on the most frequently encountered ones. Below, we'll walk through the primary reasons sellers often face suspensions, aiming to…

Etsy Star Seller Report

Post published:October 23, 2023
Reading time:14 mins read
Post category:Etsy Data Insights Running an Etsy Shop

Every seller on Etsy has probably thought about it at least once: "How can I become a Star Seller?" This badge stands as a symbol of trust, quality, and hard work. But does it all come down to selling a lot, or is there more to the story? In this article, we'll delve into our Etsy Star Seller data. We'll explain what the program means, how to qualify for it, and what to expect from the badge. We'll also examine Star Sellers across countries, categories, and shop sizes. Join us as we explore the insights behind Etsy's Star Seller badge! What is a Star Seller The Etsy Star Seller program was introduced by Etsy to recognize and reward sellers who…