Selling on Etsy: Small Doesn’t Mean Not Professional

Etsy has grown beyond its original niche of small artisans and crafters, hosting big sellers who notch up tens of thousands of sales monthly. Yet, it's still the best platform for small sellers and artists looking to reach a wide audience. Contrary to popular belief, Etsy favors smaller shops rather than larger ones. Competition is tough and even small sellers need to take a professional approach to succeed on Etsy. In this blog post, we'll explore what this means and why it's crucial for Etsy sellers to approach their business professionally in certain areas. Product Quality Ensuring top-notch product quality is non-negotiable for every Etsy seller, regardless of their business scale. Etsy distinguishes itself from platforms where buyers might prioritize…

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Having an Etsy Shop – Part-Time Passion or Full-Time Pursuit

Etsy is a global online marketplace that connects creators with buyers looking for unique, handmade, or vintage items. With tens of millions of active buyers, it represents a significant opportunity for artisans to monetize their crafts. However, prospective sellers face a pivotal decision: Can a modest investment of 20 hours a week yield success, or does Etsy demand an all-encompassing commitment? In this blog post, we will unravel the complexities of Etsy entrepreneurship, exploring the considerations between a part-time and full-time approach. Why part-time? Many Etsy sellers embark on their entrepreneurial journey during breaks from primary commitments, such as while taking care of their children. What begins as a hobby, whether it's knitting or graphic design, transforms into an opportunity…

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Etsy Sales Report – February 2024

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024. Sales on Etsy in comparison with previous months The February report doesn't start overly optimistically. However, following the over 30% decline in January, there's a glimmer of hope this month. While there's still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%. The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected…

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How to Boost Your Etsy Sales with Email Marketing

In the competitive landscape of online selling, establishing meaningful connections with customers is key to success for Etsy sellers. Email marketing serves as a valuable tool in fostering these connections by enabling direct communication with customers. Through personalized email campaigns, sellers can effectively showcase their products and cultivate lasting relationships with their audience. In this guide, we'll explore the fundamentals of email marketing for Etsy, offering practical insights and strategies to help sellers leverage this powerful tool effectively. The value of email marketing in your Etsy strategy Email marketing stands as a highly efficient tool for businesses across platforms like Etsy, eBay, Amazon, and beyond. Its effectiveness is rooted in direct customer engagement and a high return on investment, emphasizing…

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Etsy Sales Report – January 2024

  • Reading time:12 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for January 2024. Sales on Etsy in comparison with previous months Traditionally, January marks the time when Etsy sellers often voice their concerns about experiencing notably low sales on social media. Many perceive the decline as so substantial that they begin questioning the viability of continuing with Etsy. However, it's essential to unpack the reasons behind these worries. Indeed, there is a discernible dip, particularly when comparing sales to the robust months of November and December – recognized as peak periods for Etsy sellers and online platforms at large. The average daily sales on the…

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Best Selling Products on Etsy: Accessories

  • Reading time:17 mins read
  • Post category:Etsy Data Insights

This guide focuses on uncovering new product niches within Etsy's accessories category. By examining popular items like headbands and phone charms, we aim to provide Etsy sellers with valuable insights into current trends and buyer preferences, helping them to identify fresh opportunities and expand their offerings in this dynamic marketplace. Keychains and keyrings Personalized Song Code Spotify Keyring from ChalonDesigns Keychains and keyrings on Etsy come in various styles, from simple to elaborate, using materials like leather, metal, or wood. They often feature unique additions such as charms, beads, or personalized engravings. A popular personalization option is the addition of a Spotify song code, which links to a specific song when scanned, adding a musical and personal touch to the…

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How Can I Change My Etsy Shop Name: A Step-by-Step Guide

Ever felt like your Etsy shop name doesn't quite fit anymore? You're not alone. Many Etsy sellers reach a point where they want a name that better reflects their evolving brand, resonates more with their products, or just feels right. It's common to wonder, "How can I change my Etsy shop name?" while worrying about the process and its effects. Will it be complicated? What about my shop's visibility? This guide aims to clear these doubts. We're here to make changing your Etsy shop name a straightforward and exciting journey. It's not just about a new name; it's about taking a step forward in your Etsy adventure with confidence and ease. So, let's dive into the world of renaming, where…

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Annual Etsy Sales Report – 2023

  • Reading time:15 mins read
  • Post category:Etsy Data Insights

As we close the chapter on the vibrant and eventful year of 2023, we invite you to explore the intricate tapestry of Etsy sales throughout the entire year. In this comprehensive annual report, we navigate through the peaks and valleys, unveiling overarching trends, standout categories, and noteworthy shifts that have defined the e-commerce landscape on Etsy. Join us in deciphering the narrative told by the numbers, offering Etsy sellers valuable insights to shape their strategies in the coming year. Overview Let's kick off this report with some general insights and address the common questions posed by Etsy sellers—answers that our data is ready to unveil. Was 2023 a more favorable or challenging year for Etsy sellers compared to 2022? In…

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Etsy Sales Report – December 2023

  • Reading time:11 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2023. Sales on Etsy in comparison with previous months After the traditionally robust month for Etsy sellers in November, it's noteworthy to observe a dip in sales for December on a monthly basis. However, this decline is a mere 10% compared to November. Thus, following the substantial surge of over 50% in November, post this dip, we observe that sales in the last month of the year still surpass values seen in July, August, September, and October. Moreover, December stands as the second-strongest month for sales on Etsy, right after November. As anticipated…

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Etsy SEO Tips for Experienced Sellers: A Step-by-Step Guide to Increasing Your Conversion Rate

  • Reading time:13 mins read
  • Post category:Etsy SEO

In this guide, we’ll focus on experienced Etsy sellers who are ready to dive deeper into the nuances of Etsy SEO. You already know the basics; now it’s time to unlock the full potential of your Etsy shop. We’ll explore how to fine-tune your conversion rate, generate powerful sales momentum, and stand out in Etsy’s bustling marketplace. Read on to discover our advanced Etsy SEO tips. Direct vs indirect ways to boost your SEO Etsy's search algorithm considers a myriad of factors in deciding not only if your listing appears in search results, but also its position within those results. The goal of optimizing your Etsy SEO is to persuade the algorithm to display your listings in top spots for…

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