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Etsy Sales Report – August 2023

  • Post published:September 9, 2023
  • Reading time:11 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2023.

Sales on Etsy in comparison with previous months

This month, we’re kicking off the report with some fantastic news. Etsy’s sales have once again outperformed the previous month. With the platform’s peak months still on the horizon, we can take comfort in knowing that the slowest months of the year are behind us, and sales are poised for growth. In fact, August saw an overall increase of over 6% compared to July, which is more than three times the growth of the preceding month.

Daily Sales on Etsy - June-August 2023

Furthermore, the daily average sales on Etsy for August have already reached levels not seen since April of this year. Check out the graph below for a visual representation of Etsy’s sales performance over the past six months.

Avergae Daily Sales on Etsy - March - August 2023

Sales on Etsy by category in August

When we look at the sales data on Etsy for August for different categories, we notice that in over half of these categories, there’s an increase in sales compared to July. The most substantial growth is observed in the “Clothing” category, where sales have surged by 11%. Noteworthy but still under 10% increases are seen in the categories of “Art & Collectibles” (8%), “Accessories” (5%), and “Books, Movies & Music” (5%).

Sales on Etsy by Category - March 2023 - August 2023

On the flip side, a decline in sales is evident in 5 of the categories. However, even in those with the most significant decreases, like “Shoes” and “Bags & Purses,” the drop doesn’t surpass 2%. Hence, it’s challenging to label it as a substantial decline in any of these categories.

Sales Growth on Etsy by Category - August 2023

It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at to explore Koalanda’s competitor research tools.

Sales on Etsy by country in August

We’re witnessing growth in sales across nearly all of Etsy’s top 10 countries this month.

United States-7.20%1.36%9.21%
United Kingdom1.87%2.23%-3.19%
Sales growth compared to the previous month

The UK, however, stands out with a slight decrease of just over 3% compared to July, along with Germany. In contrast, the USA is showing robust growth, exceeding 9%. This remarkable surge is clearly depicted in the graph below.

On the graph below, we’ve compared shop sales in France to those in Australia over the past 3 months, revealing distinctive trends. French shops experienced a considerable dip in July and, unfortunately, couldn’t rebound in August, remaining at similar levels. In contrast, Australian shops are celebrating the platform’s most substantial growth this month, surpassing 14%.

Germany has seen a decline of around 2.5%. It’s essential to note, however, that the previous month saw German shops with a remarkable growth rate of over 10%. In contrast to Germany, Canadian shop sales have increased over the past month, as evident on the graph (9%). While there are days when Canadian sales surpass Germany’s, the average daily sales for the month in Germany still hold the lead.

Newly opened shops on Etsy in August

In August, 212,373 new shops joined Etsy, marking a decrease of around 7% compared to the new shops that opened in July.

Top 10 most successful Etsy sellers in August

The 10 shops with the highest number of sales in August were:

RankEtsy ShopMonthly SalesCountryCategory
1CaitlynMinimalist56,486United StatesJewelry
2SilverRainSilver28,350United KingdomJewelry
3AcornandCrowStudio26,955United StatesElectronics & Accessories
4SeedGeeks22,181United StatesHome & Living
5WarungBeads22,015United StatesCraft Supplies & Tools
6ArrowGiftCoLtd19,553United KingdomPaper & Party Supplies
7MyPorchPrints19,360United StatesCraft Supplies & Tools
8TheGreenEscape18,557United StatesHome & Living
9HeatherRobertsArt18,291United StatesCraft Supplies & Tools
10Beadboat118,106United StatesCraft Supplies & Tools
Top Shops on Etsy – August 2023

Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.


It’s not too late to get ready for Halloween. You might already have suitable products, or you can create items that buyers will love for the Halloween season. If you can’t make the most of this opportunity for extra sales, don’t wait around; start thinking about what you can do for Black Friday. Review your listings, optimize them, brainstorm discounts you can offer, or even consider new products to introduce. Time is flying by, so don’t risk missing out on this chance to significantly boost your sales.

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