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Etsy Sales Report – September 2023

  • Post published:October 11, 2023
  • Reading time:11 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2023.

Sales on Etsy in comparison with previous months

For the third month in a row, our Etsy sales report starts with some good news. Once again, we observe an increase in sales on the platform compared to the previous month. Sales in September grew by 4% compared to August, slightly less than the 6% increase from the previous month, but it still shows a steady upward trend. This is expected as we approach the strongest months for Etsy sellers – November and December.

Average Daily Sales on Etsy - April 2023 - September 2023

The chart below illustrates Etsy sales over the past three months. Notably, it shows a consistent upward trend in sales, with a remarkable surge in September. This increase coincides with the GET5 promotion that Etsy ran on September 16th and 17th, where they offered a $5 discount on eligible buyer orders over the weekend. If you’ve ever wondered whether these types of promotions are effective, the data makes it clear that they indeed produce positive results.

Daily Sales on Etsy - July 2023 - September 2023

Sales on Etsy by category in September

Sales are up in over half of the categories compared to August. However, some categories saw exceptions with lower sales, including Art & Collectibles (-2%), Bags & Purses (-6%), Electronics & Accessories (-7%), Paper & Party Supplies (-3%), Shoes (-2%), and Weddings (-8%). It’s not surprising that the Weddings category experienced a decline as the wedding season has ended, and winter sales are typically slower for wedding-related items.

Sales Growth on Etsy by Category - September 2023

The categories experiencing the most substantial sales growth include Pet Supplies (10%), Bath & Beauty (9%), and Clothing (7%). The graph below illustrates how, in certain categories, September sales are now either on par with or even exceeding those of April this year, notably Clothing and Craft Supplies & Tools.

Sales on Etsy by Category - April 2023 - September 2023

It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at to explore Koalanda’s competitor research tools.

Sales on Etsy by country in September

We’re witnessing growth in sales across nearly all of Etsy’s top 10 countries this month.

United States1.36%9.21%3.64%
United Kingdom2.23%-3.19%6.04%
Sales growth compared to the previous month

In 8 out of the top 10 countries for Etsy sales, we see an increase in September compared to August. Germany is the only exception, with a nearly 4% decline, and Australia, which experienced a minimal drop of around 0.5%.

The chart below indicates that Australian sellers didn’t fully capitalize on Etsy’s promotion around September 17th.

Daily Sales - July - September 2023 - Germany and Australia

This month, we don’t see substantial percentage increases like those in previous months. Among the ten countries we examined for September, the most significant sales growth is in Turkey, Canada, and the UK, each experiencing an approximate 6% increase.

Daily Sales - July - September 2023 - Canada and Turkey

Sales growth for stores in the USA is slightly below 4%. Nonetheless, it’s important to remember the substantial increase observed in the previous month, which is clearly visible in the chart. The trend is undoubtedly heading in a positive direction.

Daily Sales - July - September 2023 - USA and UK

Newly opened shops on Etsy in September

In August, around 6% fewer new Etsy shops, about 199,977, were registered compared to those opened in July.

Top 10 most successful Etsy sellers in September

The 10 shops with the highest number of sales in September were:

RankEtsy ShopMonthly SalesCountryCategory
1CaitlynMinimalist53,246United StatesJewelry
2SilverRainSilver30,356United KingdomJewelry
3WarungBeads22,198United StatesCraft Supplies & Tools
4RKSupremeDesigns20,666United StatesArt & Collectibles
5CreationCraftStudio20,506ChinaCraft Supplies & Tools
6SeedGeeks20,033United StatesHome & Living
7DesignArtATX20,007CanadaHome & Living
8Beadboat119,267United StatesCraft Supplies & Tools
9ArrowGiftCoLtd19,137United KingdomPaper & Party Supplies
10TwistStationery19,087United KingdomPaper & Party Supplies
Top Shops on Etsy – September 2023

Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.


This is your final opportunity to boost your sales for Halloween. Take a moment to consider if you have the right products that will appeal to buyers. If you can’t seize this chance for extra sales, shift your focus to Black Friday. It’s the day when Etsy sees its highest sales every year. Take a look at your listings, optimize them, think about discounts you can offer, or even plan to introduce new products. Don’t miss out on this opportunity to significantly increase your sales.

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