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Etsy Sales Report – July 2023

  • Post published:August 5, 2023
  • Reading time:11 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for July 2023.

Sales on Etsy in comparison with previous months

For the first time in months, we have some positive news to share in our sales report – Etsy sales are showing an increase compared to the previous month. After three consecutive months of slight declines, July’s sales have seen a modest rise, with a platform-wide increase of about 1.7%. While it may not be a significant surge, especially considering the 3 to 5% declines in previous months, it’s evident that this is more likely a seasonal trend rather than a genuine risk for the platform as a whole.

Daily Sales on Etsy May-July 2023

However, it’s essential to note that sales in July haven’t yet reached the levels seen at the beginning of the year. This month was on the weaker side for many sellers on the platform. Take a look at the Etsy sales chart for the past six months below.

Average Daily Sales on Etsy February-July 2023

Sales on Etsy by category in July

The data for different categories shows a much more positive picture compared to last month. Almost half of the categories are experiencing a modest increase in sales, ranging between 0.5% and 2.3% for the month.

Sales on Etsy by Category - February - July 2023

The Craft Supplies & Tools and Toys & Games categories lead the way with the highest growth. While 8 categories show a decline in sales compared to June, the numbers are not a cause for concern. The declines are not as drastic as the 11% which we saw in June. Shoes (nearly 5%) and Clothing (just over 4%) experienced the largest declines. In most categories, the decline is negligible, amounting to less than 1%.

Sales Growth on Etsy by Category - July 2023

It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at to explore Koalanda’s competitor research tools.

Sales on Etsy by country in July

The sales data for July is notably stronger than what we saw in June, providing some good news for the Etsy seller community. We’re seeing positive sales growth in 9 out of the top 10 countries with the most Etsy sellers.

Notably, the sellers in Germany experienced a significant uptick, with sales growth exceeding 10%. This is more than five times the average growth on the platform. It’s a strong rebound from the sales drop we observed in the previous months.

This growth doesn’t just highlight the resilience of the German sellers, but it also helps to even out their overall spring performance. It’s this kind of progress that we love to see in the seller community, and we hope it’s a sign of more good things to come.

United States-3.09%-7.20%1.36%
United Kingdom-2.73%1.87%2.23%
Sales growth compared to the previous month

For most other countries, this growth is around 3% (Australia, China, Ukraine, Turkey, India).

Following the 7% decline in sales from the USA, primarily due to the second half of June, July sees a modest recovery of just over 1%. For stores in the United Kingdom, this growth is over 2%.

Daily Sales - May - July 2023 USA and UK

While most countries have seen an increase in sales, there was a notable exception in France. After two consecutive months of leading the way with about a 5% growth, even when Etsy overall was trending downward, French stores saw a reversal in July. Sales decreased by over 16% compared to June.

Meanwhile, in China, there’s a hint of recovery. Following three consecutive months of sales decreases (7%, 8%, and 6% respectively), Chinese stores turned things around slightly with a modest growth of around 3% in July compared to June.

Dailu Sales May-Jula - France China

Newly opened shops on Etsy in July

In July, there were 228,594 new shops registered on Etsy, slightly more than the ones in June.

Top 10 most successful Etsy sellers in July

The 10 shops with the highest number of sales in July were:

RankEtsy ShopMonthly SalesCountryCategory
1CaitlynMinimalist50,050United StatesJewelry
2SilverRainSilver27,077United KingdomJewelry
3ArrowGiftCoLtd24,953United KingdomPaper & Party Supplies
4SeedGeeks23,976United StatesHome & Living
5TheGreenEscape20,809United StatesHome & Living
7ModParty20,048United StatesWeddings
8WarungBeads19,599United StatesCraft Supplies & Tools
9Beadboat118,972United StatesCraft Supplies & Tools
10TwistStationery17,210United KingdomPaper & Party Supplies
Top Shops on Etsy – July 2023

Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.


As we look for a holiday worth preparing for as early as August, Halloween comes to mind. It’s the perfect time to think about whether you have the right products or can create items that buyers will love and purchase for the spooky season. If you can capitalize on this opportunity for additional sales, go for it! Otherwise, take a well-deserved break in August and recharge your batteries, as the busiest months on Etsy are just around the corner. However, if you still want to dedicate some time to your shop, our latest blog post offers several ideas on what you can do in August to elevate your Etsy shop and make it stand out.

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