Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024.
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Sales on Etsy in comparison with previous months
The February report doesn’t start overly optimistically. However, following the over 30% decline in January, there’s a glimmer of hope this month. While there’s still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%.
The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected as most people prioritize spending time with loved ones over online shopping during holidays.
Nevertheless, there’s no substantial spike before February 14th, indicating that while some sellers may have capitalized on the occasion by offering their products as gifts, the overall increase in these sales across the platform isn’t as pronounced.
Sales on Etsy by category in February
In most categories, we’re also noticing a slight downturn, though it’s relatively modest, ranging from 1-2%. However, for Paper & Party Supplies and Pet Supplies, the decline is more pronounced, at about 5%. The most notable drop is seen among sellers in the Books, Movies & Music category, with a decrease of over 11%. Conversely, growth is evident in only four categories, with the most substantial increase, albeit at 2%, observed in Home & Living and Shoes.
The chart below illustrates the movement of average daily sales for stores by category over the last 6 months.
It is very useful to compare your results to your competitor shops. With Koalanda’s competitor research tool you can monitor the sales of each individual shop daily! You can see the sales for the last 30 days or 12 months. Analyzing the reasons for their success is a critical step toward improving the quality of your shop. Register for free at https://koalanda.pro/signup to explore Koalanda’s competitor research tools.
Sales on Etsy by country in February
The data on countries has always held our keen interest. Sales from the USA consistently mirror the platform’s average in both values and trends, given the substantial percentage of sellers hailing from the USA. This month, sales from the USA dipped by approximately 0.8% compared to January. What’s intriguing is that six of the other top ten countries are showing growth. Excluding France, where the growth stands at 6%, the remaining five countries (the UK, Germany, Ukraine, Turkey, and India) are experiencing growth ranging between 2% and 4%.
| Country | December | January | February |
| United States | -7.83% | -33.15% | -0.81% |
| United Kingdom | -16.50% | -37.56% | 2.21% |
| Canada | -16.04% | -19.89% | -5.79% |
| Germany | -11.96% | -29.53% | 2.83% |
| Australia | -24.63% | -17.72% | -6.60% |
| China | -21.95% | 6.05% | -9.86% |
| France | -2.08% | -33.74% | 6.51% |
| Ukraine | -11.37% | -15.42% | 2.89% |
| Turkey | 2.92% | -28.10% | 2.03% |
| India | -5.66% | -5.82% | 4.23% |
The most significant drop among these ten countries is seen in sales from China, down by nearly 10%. However, the scenario was reversed last month when Chinese stores were the only ones that had recorded increased sales compared to December.
Turning our attention to the graph below depicting sales over the last three months from stores in Germany and Canada, we notice that German stores have once again surpassed Canadian ones in February. While Canadian stores briefly outperformed in several days of January, the trend seems to favor a faster growth rate in sales from Germany compared to Canada.
When comparing the sales patterns by day from China to Turkey, for instance (and most other countries), a much more evenly distributed sales trend is observed throughout the different days of the week.
Newly opened shops on Etsy in February
February brought no surprises in the count of new stores registering on our platform. 178,095 joined, a far cry from the almost quarter billion in the previous month. And it’s not just because February is shorter by a mere 1-2 days. Rather, it seems the New Year’s enthusiasm we saw in January has cooled off.
Top 10 most successful Etsy sellers in February
The 10 shops with the highest number of sales in February were:
| Rank | Etsy Shop | Monthly Sales | Country | Category |
|---|---|---|---|---|
| 1 | CaitlynMinimalist | 68,209 | United States | Jewelry |
| 2 | SeedGeeks | 55,550 | United States | Home & Living |
| 3 | WarungBeads | 36,956 | United States | Craft Supplies & Tools |
| 4 | ArrowGiftCoLtd | 36,217 | United Kingdom | Paper & Party Supplies |
| 5 | SilverRainSilver | 30,972 | United Kingdom | Jewelry |
| 6 | TwistStationery | 24,401 | United Kingdom | Paper & Party Supplies |
| 7 | SouthernSeedCo | 23,688 | United States | Home & Living |
| 8 | TheGreenEscape | 22,536 | United States | Home & Living |
| 9 | PintSizedPremium | 21,972 | United States | Clothing |
| 10 | SeedCult | 19,634 | United States | Home & Living |
Explore the top-selling and trending Etsy shops for free and without registration with Koalanda. In Koalanda you can browse the most complete catalog of Etsy shops on the internet, updated daily.
Holidays
If Easter hasn’t crossed your mind yet, you still have a bit of time left. Many hosts are already on the lookout for captivating new home decorations or whimsical bunny-themed items for their children, all in the festive spirit. And why not consider personalized tees to inject some holiday cheer into your home during these leisurely days?
There’s even less time until St. Patrick’s Day (March 17th) – a splendid opportunity for those selling Irish and green-themed products.
Let’s also not forget about the upcoming Oscars on March 10th. Tune in to the ceremony or at least keep an eye on social media. It’s entirely possible for something to go viral in mere days, becoming one of the hottest trends on Etsy (think catchy T-shirt slogans). Remember, though, to tread carefully with copyright concerns. Avoid unnecessary risks just for the sake of a few extra sales, as it could jeopardize your store’s standing.
