Am I the only one selling less? Every seller on Etsy has asked this question at least once. We often experience dramatic drops in our sales, especially in the wake of high-yield periods, such as Black Friday and Christmas. Naturally, we wonder whether we are the only ones affected, how much our competitors sell, and how the Etsy market is behaving overall. To answer these questions, the Koalanda team analyzed the data on Etsy sales, as the numbers never lie.
The Etsy market is growing constantly and will continue to expand in 2022. The number of sellers and buyers is increasing, and the platform’s turnover is also steadily rising. However, does this mean that the small shops on the platform are also experiencing growth? Or is Etsy’s popularity attributable to the big sellers alone? Are the latter given better chances to grow? Does the platform in fact favor the big shops over the small ones? These are all questions that Etsy sellers ask themselves all the time. Fortunately, the answers can be found in the data that we from Koalanda collect every day.