Insights, how-tos, and SEO tips - all in the name of helping you level-up your Etsy shop.

Read more about the article How to Prepare Your Etsy Shop for Black Friday

How to Prepare Your Etsy Shop for Black Friday

  • Reading time:15 mins read
  • Post category:Etsy SEO

Black Friday is undoubtedly the day of the year that brings the most sales to many businesses, both online and traditional. In the e-commerce world, Etsy is no exception to this rule. Last year the sales on Etsy between Black Friday and Cyber Monday reached their annual peak, reaching a whopping 2100 sales per minute! (read more in th3is post). There is no reason to expect anything less than that at the end of this November. In 2024, Black Friday falls on November 29, and it is coming fast. Many sellers have already started preparing for the event. If you still haven’t started preparing, better hurry up - it is never too late to increase your chances of improving your…

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Read more about the article Etsy Sales Report – September 2022

Etsy Sales Report – September 2022

  • Reading time:9 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2022. Sales on Etsy in comparison with previous months Just like last month, we start this month’s Etsy sales report with some positive news. The trend of sales increase which started at the end of July continues all through September as well. The September sales are higher than the ones in August, just as we expected and hoped for. The sales hike is lower compared to the one in August - about 4% compared to 7% in the previous month. Nevertheless, the trend is clear and it is hard to imagine that October…

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Read more about the article Five Key Factors for Etsy Success (Part II)

Five Key Factors for Etsy Success (Part II)

  • Reading time:12 mins read
  • Post category:Etsy SEO

We already discussed the first two key factors for Etsy success - namely selling products in demand and creating attractive listings (read Five Key Factors for Etsy Success (Part I)). It's time to look at the other three factors - listing optimization, customer service, and patience. 3. Optimize Your Listings If you want your listings to be more visible than the listings of your competitors, you need to ensure that they are SEO optimized. When a listing is SEO optimized, the search engine gives it a higher rank and it is among the first shown to users in the Etsy search results. How can you achieve this? A listing is comprised of keywords and keyphrases. Imagine a house made of…

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Read more about the article Etsy Sales Report – August 2022

Etsy Sales Report – August 2022

  • Reading time:8 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2022. Sales on Etsy in comparison with previous months The positive trend of increasing daily sales that we noticed at the end of July has continued and has even accelerated in August. As apparent from the graph below, the sales have been steadily growing over the entire month. This gives us hope that the trend will continue in September as well. On a monthly basis, August is the first month of 2022 in which we can see an increase compared to the previous month. Up to June, the average daily sales for the…

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Read more about the article Five Key Factors for Etsy Success (Part I)

Five Key Factors for Etsy Success (Part I)

Low fees, ease of use, access to tens of millions of potential customers, and the possibility to operate in niche markets — these are just some of the advantages of the e-commerce platform Etsy. For the buyers, there is an abundance of unique boutique and handcrafted products. All this holds the promise of large sales volumes. But is it really so easy to sell on Etsy? What are the shortcuts to commercial success on the platform? Read on if you would like to know what are the five most important aspects to consider. 1. Sell Products Which Are in Demand One of the main mistakes that an artisan seeking to open an Etsy shop could make is to offer products…

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Read more about the article Etsy Sales Report – July 2022

Etsy Sales Report – July 2022

  • Reading time:8 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing a brief report on the Etsy sales of the preceding month on the Koalanda blog. Here is the report for July 2022. Sales on Etsy in comparison with previous months The average daily Etsy sales in July don't show any significant hikes or drops. At the same time, the last week of July exhibits a slow but steady increase which brings hope for the upcoming months. Daily Sales on Etsy - May 2022 - July 2022 The general tendency of decreasing monthly sales continues in July as well. However, the total number of sales in July is just 1% less than the sales in June. In the previous months, this number was about 4%.…

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Read more about the article 10 Tools for Etsy Sellers You Will Only Find on Koalanda

10 Tools for Etsy Sellers You Will Only Find on Koalanda

As much as we sometimes wish we could manage our Etsy shop entirely by ourselves, this simply isn’t possible. In reality, some of the software products on the market not only save us time, but can actually do things that we cannot do ourselves. There is a host of different solutions for Etsy sellers out there, the majority of which are designed to help optimize listings. I mean, there is virtually no Etsy seller who hasn’t heard of eRank or Marmalead. But what about Koalanda? Koalanda.pro is one of the newest software assistants for Etsy sellers, so you may have not heard of it yet. You can see an overview of our platform or of our individual tools on our…

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Read more about the article 5 Myths About Etsy

5 Myths About Etsy

Every business decision we take should be based on hard data, rather than guesswork and intuition. This is just as true when it comes to decisions about our Etsy business. Most sellers are constantly searching for information on Google or social media. Unfortunately, the answers they find there are usually not backed by data, but simply reflect the speculative assumptions of other sellers. And if we are able to have a look at the real data in such cases, we will see that many assumptions presented as fact on the web are actually myths. So, in this blog post we decided to bust 5 of the most popular myths about Etsy, using the data that Koalanda collects about shops on…

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Read more about the article From Which Countries are the Most Successful Etsy Shops?

From Which Countries are the Most Successful Etsy Shops?

More than half of all buyers and sellers on Etsy are from the US. At the same time, Etsy is a truly international platform where shops from 232 countries and territories compete for a market share. Koalanda collects information for every active Etsy shop on a daily basis. Here are some of the interesting facts that our data show. Highest number of shops and sales The US is without question the country with the most sellers, sales and listings on Etsy. The second and third countries by these three criteria are the UK and Canada. The US holds the first place according to these criteria in each of the 15 categories on Etsy. In almost all of the cases, the…

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