10 Etsy Strategies and Tactics Still Relevant in 2024

  • Reading time:14 mins read
  • Post category:Etsy SEO

Knowing that Etsy hosts millions of shops (and many more listings) all scrambling for the attention of customers can be daunting and disheartening. Yet, the platform appears to be the ideal space for the successful launching and development of small creative businesses. In fact, some businesses manage to attract thousands of buyers, realize considerable sales, and enjoy good financial performance. So, what is the key to their success? It’s not that big a secret, actually. It’s all about choosing and following the right business strategy. The application of effective marketing tactics is the recipe for financial prosperity. But which strategies and tactics work best for a platform like Etsy? Let us tell you a bit more about some of them.…

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Etsy Sales Report – March 2023

  • Reading time:10 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for March 2023. Sales on Etsy in comparison with previous months In our previous report, we showed that sales on Etsy in February remained flat compared to January. The same holds true for this month's report - sales on Etsy during March appear to be stable and at levels similar to those observed in the previous two months. The graph clearly shows peaks during weekends when Etsy buyers tend to shop more, and this applies to online shopping in general. Although there is a slightly stronger first half of the month, there isn't a significant…

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Etsy Sales Report – February 2023

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2023. Sales on Etsy in comparison with previous months In our previous report, we presented sales statistics for Etsy for the first month of the 2023. While the numbers in this report appeared relatively modest, it's important to note that we were comparing them to the previous two months, which are typically the platform's busiest. In February, the sales trends on Etsy remained consistent with what we observed in January. Upon reviewing the data, it's evident that in February there were no significant fluctuations in sales, with no notable spikes or dips. The…

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Etsy Sales Report – January 2023

  • Reading time:10 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for January 2023. Sales on Etsy in comparison with previous months The new year has started just as expected for those of us on Koalanda’s team in charge of monitoring the volume of Etsy sales. So far this year, we see the same trends that were evident last year. Those of you who feel like sales have stopped since January and everything is going downhill can breathe a sigh of relief. There is no room for panic. The reason for the perceived January slump often has to do with the fact that people compare the…

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Etsy Sales Report – December 2022

  • Reading time:11 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2022. Sales on Etsy in comparison with previous months November was the strongest month for online sales on Etsy and it was followed by robust results in December, too. Sales were very strong in the first two weeks of December and slowed down in the second half of the month. This has not come as a surprise. The beginning of December marks the last opportunity for customers looking to buy Christmas presents on Etsy. Considering the amount of time needed to make and deliver gifts, purchases were slowing down as the month drew…

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Etsy Sales Report – November 2022

  • Reading time:10 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2022. Sales on Etsy in comparison with previous months As we all expected and hoped for, November was the most successful month for Etsy sellers since the beginning of 2022. In the last several months we’ve observed a steady increase in the average daily sales in most categories. The sales hike in November, however, is much more significant. In the first days of November, the average daily sales were already growing much faster compared to the previous months. This trend evolved into a more than 70% sales increase in the major Black Friday…

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Etsy Sales Report – October 2022

  • Reading time:9 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2022. Sales on Etsy in comparison with previous months Even though the business climate and the economy are getting worse in the last months all around the world, things don’t look so grim if you focus on the Etsy marketplace. The sales on Etsy keep growing for the third month in a row. Considering that November is usually the busiest month of the year, Etsy’s sales have all the chances of reaching an all-time high on Black Friday 2022. The day with the highest number of sales during the last month is October…

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How to Prepare Your Etsy Shop for Black Friday

  • Reading time:15 mins read
  • Post category:Etsy SEO

Black Friday is undoubtedly the day of the year that brings the most sales to many businesses, both online and traditional. In the e-commerce world, Etsy is no exception to this rule. Last year the sales on Etsy between Black Friday and Cyber Monday reached their annual peak, reaching a whopping 2100 sales per minute! (read more in th3is post). There is no reason to expect anything less than that at the end of this November. In 2024, Black Friday falls on November 29, and it is coming fast. Many sellers have already started preparing for the event. If you still haven’t started preparing, better hurry up - it is never too late to increase your chances of improving your…

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Etsy Sales Report – September 2022

  • Reading time:9 mins read
  • Post category:Etsy Data Insights

Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2022. Sales on Etsy in comparison with previous months Just like last month, we start this month’s Etsy sales report with some positive news. The trend of sales increase which started at the end of July continues all through September as well. The September sales are higher than the ones in August, just as we expected and hoped for. The sales hike is lower compared to the one in August - about 4% compared to 7% in the previous month. Nevertheless, the trend is clear and it is hard to imagine that October…

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Five Key Factors for Etsy Success (Part II)

  • Reading time:12 mins read
  • Post category:Etsy SEO

We already discussed the first two key factors for Etsy success - namely selling products in demand and creating attractive listings (read Five Key Factors for Etsy Success (Part I)). It's time to look at the other three factors - listing optimization, customer service, and patience. 3. Optimize Your Listings If you want your listings to be more visible than the listings of your competitors, you need to ensure that they are SEO optimized. When a listing is SEO optimized, the search engine gives it a higher rank and it is among the first shown to users in the Etsy search results. How can you achieve this? A listing is comprised of keywords and keyphrases. Imagine a house made of…

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