Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate data.
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2023. Sales on Etsy in comparison with previous months November is shaping up to be the prime month for Etsy sellers. The substantial discounts during the Black Friday frenzy, coupled with enticing promotions leading up to it, are proving to be powerful motivators for buyers, inspiring them to shop more than just on the main day. With the festive season around the corner, November stands out as the pinnacle for online sales, and this trend is evident on Etsy as well. We're witnessing a significant surge in sales this November compared to the…
In the bustling marketplace of Etsy, understanding the latest trends is vital for every seller, especially in the popular Clothing category. With over 400,000 active shops, the apparel segment is highly competitive and diverse. The majority of the sales in this category are driven by print-on-demand products. They are often personalized with personal photos, custom texts, or other unique elements. Interestingly, despite Etsy's reputation for handmade and vintage items, there are almost no bestsellers that fall into these traditional categories. This post delves into the best selling products on Etsy in the Clothing category, providing insights into current consumer preferences. These trends not only reflect the present demands but also offer a perspective for sellers to identify niche markets and…
Every Etsy seller wants to know what sells best on Etsy at any given time. This is particularly true in the competitive and diverse world of jewelry, where trends can shift rapidly, and consumer preferences are constantly evolving. Keeping a finger on the pulse of these changes is not just about staying relevant; it's about harnessing the opportunity to thrive in a bustling marketplace. To assist in this endeavor, this post will feature a carefully curated list of best selling products on Etsy from the Jewelry category, based on the last 30 days of sales data. These insights are more than just a snapshot of current preferences; they serve as a springboard for sellers to delve deeper and research these…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2023. Sales on Etsy in comparison with previous months As anticipated, sales on Etsy for October have exceeded those in September. This marks the fourth consecutive month of growth. This month, sales have increased by 2.4% compared to September. If this seems like a modest rise, just wait until next month to witness the even more substantial increase. The chart below illustrates a gradual yet distinct uptick in sales compared to previous months. What's particularly noticeable is the sales spike that occurred between October 9th and 11th, which is unusual for regular weekdays.…
Every seller on Etsy has probably thought about it at least once: "How can I become a Star Seller?" This badge stands as a symbol of trust, quality, and hard work. But does it all come down to selling a lot, or is there more to the story? In this article, we'll delve into our Etsy Star Seller data. We'll explain what the program means, how to qualify for it, and what to expect from the badge. We'll also examine Star Sellers across countries, categories, and shop sizes. Join us as we explore the insights behind Etsy's Star Seller badge! What is a Star Seller The Etsy Star Seller program was introduced by Etsy to recognize and reward sellers who…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2023. Sales on Etsy in comparison with previous months For the third month in a row, our Etsy sales report starts with some good news. Once again, we observe an increase in sales on the platform compared to the previous month. Sales in September grew by 4% compared to August, slightly less than the 6% increase from the previous month, but it still shows a steady upward trend. This is expected as we approach the strongest months for Etsy sellers - November and December. The chart below illustrates Etsy sales over the past…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2023. Sales on Etsy in comparison with previous months This month, we're kicking off the report with some fantastic news. Etsy's sales have once again outperformed the previous month. With the platform's peak months still on the horizon, we can take comfort in knowing that the slowest months of the year are behind us, and sales are poised for growth. In fact, August saw an overall increase of over 6% compared to July, which is more than three times the growth of the preceding month. Furthermore, the daily average sales on Etsy for…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for July 2023. Sales on Etsy in comparison with previous months For the first time in months, we have some positive news to share in our sales report - Etsy sales are showing an increase compared to the previous month. After three consecutive months of slight declines, July's sales have seen a modest rise, with a platform-wide increase of about 1.7%. While it may not be a significant surge, especially considering the 3 to 5% declines in previous months, it's evident that this is more likely a seasonal trend rather than a genuine risk for…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for June 2023. Sales on Etsy in comparison with previous months In June, we observed a considerable decline in the average daily sales on Etsy. This trend persists for the third month in a row, with June experiencing a more significant drop. Following the declines of approximately 4% and 3% in the previous two months, the decrease in June amounts to around 5%. So far, June is the slowest month for Etsy sellers in 2023. Should we be concerned about these numbers and interpret them as a sign of Etsy losing its appeal among buyers?…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for May 2023. Sales on Etsy in comparison with previous months In May, we noticed a decline in sales on Etsy, similar to what we observed in our report in April. The average daily sales on the platform in May were slightly less than 3% lower compared to April. It's worth noting that this is the second consecutive month of declining sales after the increase we saw in March. However, there's no need to be overly concerned about it as the decline is not significant and is typically expected during these months. Summer months are…
