Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate data.
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2022. Sales on Etsy in comparison with previous months November was the strongest month for online sales on Etsy and it was followed by robust results in December, too. Sales were very strong in the first two weeks of December and slowed down in the second half of the month. This has not come as a surprise. The beginning of December marks the last opportunity for customers looking to buy Christmas presents on Etsy. Considering the amount of time needed to make and deliver gifts, purchases were slowing down as the month drew…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2022. Sales on Etsy in comparison with previous months As we all expected and hoped for, November was the most successful month for Etsy sellers since the beginning of 2022. In the last several months we’ve observed a steady increase in the average daily sales in most categories. The sales hike in November, however, is much more significant. In the first days of November, the average daily sales were already growing much faster compared to the previous months. This trend evolved into a more than 70% sales increase in the major Black Friday…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2022. Sales on Etsy in comparison with previous months Even though the business climate and the economy are getting worse in the last months all around the world, things don’t look so grim if you focus on the Etsy marketplace. The sales on Etsy keep growing for the third month in a row. Considering that November is usually the busiest month of the year, Etsy’s sales have all the chances of reaching an all-time high on Black Friday 2022. The day with the highest number of sales during the last month is October…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for September 2022. Sales on Etsy in comparison with previous months Just like last month, we start this month’s Etsy sales report with some positive news. The trend of sales increase which started at the end of July continues all through September as well. The September sales are higher than the ones in August, just as we expected and hoped for. The sales hike is lower compared to the one in August - about 4% compared to 7% in the previous month. Nevertheless, the trend is clear and it is hard to imagine that October…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for August 2022. Sales on Etsy in comparison with previous months The positive trend of increasing daily sales that we noticed at the end of July has continued and has even accelerated in August. As apparent from the graph below, the sales have been steadily growing over the entire month. This gives us hope that the trend will continue in September as well. On a monthly basis, August is the first month of 2022 in which we can see an increase compared to the previous month. Up to June, the average daily sales for the…
Each month we will be publishing a brief report on the Etsy sales of the preceding month on the Koalanda blog. Here is the report for July 2022. Sales on Etsy in comparison with previous months The average daily Etsy sales in July don't show any significant hikes or drops. At the same time, the last week of July exhibits a slow but steady increase which brings hope for the upcoming months. Daily Sales on Etsy - May 2022 - July 2022 The general tendency of decreasing monthly sales continues in July as well. However, the total number of sales in July is just 1% less than the sales in June. In the previous months, this number was about 4%.…
Each month we will be publishing a brief report on the Etsy sales of the preceding month on the Koalanda blog. Here is the first such report — for June 2022.
Every business decision we take should be based on hard data, rather than guesswork and intuition. This is just as true when it comes to decisions about our Etsy business. Most sellers are constantly searching for information on Google or social media. Unfortunately, the answers they find there are usually not backed by data, but simply reflect the speculative assumptions of other sellers. And if we are able to have a look at the real data in such cases, we will see that many assumptions presented as fact on the web are actually myths. So, in this blog post we decided to bust 5 of the most popular myths about Etsy, using the data that Koalanda collects about shops on…
More than half of all buyers and sellers on Etsy are from the US. At the same time, Etsy is a truly international platform where shops from 232 countries and territories compete for a market share. Koalanda collects information for every active Etsy shop on a daily basis. Here are some of the interesting facts that our data show. Highest number of shops and sales The US is without question the country with the most sellers, sales and listings on Etsy. The second and third countries by these three criteria are the UK and Canada. The US holds the first place according to these criteria in each of the 15 categories on Etsy. In almost all of the cases, the…
On 11 April 2022 the transaction fees for Etsy sellers increased from 5% to 6.5%. In response to the frustrating announcement, a group of sellers decided to express their protest by going on strike. The Koalanda team is going to look at the data and objectively analyze what happened during the strike period - how many shops were set to vacation mode, did Etsy sales drop during the Etsy strike and what are the possible reasons.
