Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate data.
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for February 2024. Sales on Etsy in comparison with previous months The February report doesn't start overly optimistically. However, following the over 30% decline in January, there's a glimmer of hope this month. While there's still a decrease in sales compared to the previous month, the drop is almost negligible at 0.5%. The chart illustrating sales over the last 3 months paints a clear picture. Things appear much the same as they did in January, with no significant declines or spikes in sales. Interestingly, February 14th and 15th show lower sales levels, which is expected…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for January 2024. Sales on Etsy in comparison with previous months Traditionally, January marks the time when Etsy sellers often voice their concerns about experiencing notably low sales on social media. Many perceive the decline as so substantial that they begin questioning the viability of continuing with Etsy. However, it's essential to unpack the reasons behind these worries. Indeed, there is a discernible dip, particularly when comparing sales to the robust months of November and December – recognized as peak periods for Etsy sellers and online platforms at large. The average daily sales on the…
This guide focuses on uncovering new product niches within Etsy's accessories category. By examining popular items like headbands and phone charms, we aim to provide Etsy sellers with valuable insights into current trends and buyer preferences, helping them to identify fresh opportunities and expand their offerings in this dynamic marketplace. Keychains and keyrings Personalized Song Code Spotify Keyring from ChalonDesigns Keychains and keyrings on Etsy come in various styles, from simple to elaborate, using materials like leather, metal, or wood. They often feature unique additions such as charms, beads, or personalized engravings. A popular personalization option is the addition of a Spotify song code, which links to a specific song when scanned, adding a musical and personal touch to the…
As we close the chapter on the vibrant and eventful year of 2023, we invite you to explore the intricate tapestry of Etsy sales throughout the entire year. In this comprehensive annual report, we navigate through the peaks and valleys, unveiling overarching trends, standout categories, and noteworthy shifts that have defined the e-commerce landscape on Etsy. Join us in deciphering the narrative told by the numbers, offering Etsy sellers valuable insights to shape their strategies in the coming year. Overview Let's kick off this report with some general insights and address the common questions posed by Etsy sellers—answers that our data is ready to unveil. Was 2023 a more favorable or challenging year for Etsy sellers compared to 2022? In…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for December 2023. Sales on Etsy in comparison with previous months After the traditionally robust month for Etsy sellers in November, it's noteworthy to observe a dip in sales for December on a monthly basis. However, this decline is a mere 10% compared to November. Thus, following the substantial surge of over 50% in November, post this dip, we observe that sales in the last month of the year still surpass values seen in July, August, September, and October. Moreover, December stands as the second-strongest month for sales on Etsy, right after November. As anticipated…
Exploring the best selling products on Etsy in the Home & Living category reveals a world where creativity meets practicality. Etsy, celebrated for its exceptional, artisan-crafted items, is the go-to destination for those seeking to personalize their living environments. This article showcases a selection of the most sought-after products, loved by Etsy enthusiasts globally. From the comfort of customized pillows to the bespoke glow of neon signs, each item transcends its basic function to become a statement of individual taste and lifestyle. Dive into the world of these bestsellers and understand why they resonate so strongly with Etsy's diverse audience. Planters and pots People planter from DapperBuilds As an Etsy seller, you have the opportunity to meet the growing demand…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for November 2023. Sales on Etsy in comparison with previous months November is shaping up to be the prime month for Etsy sellers. The substantial discounts during the Black Friday frenzy, coupled with enticing promotions leading up to it, are proving to be powerful motivators for buyers, inspiring them to shop more than just on the main day. With the festive season around the corner, November stands out as the pinnacle for online sales, and this trend is evident on Etsy as well. We're witnessing a significant surge in sales this November compared to the…
In the bustling marketplace of Etsy, understanding the latest trends is vital for every seller, especially in the popular Clothing category. With over 400,000 active shops, the apparel segment is highly competitive and diverse. The majority of the sales in this category are driven by print-on-demand products. They are often personalized with personal photos, custom texts, or other unique elements. Interestingly, despite Etsy's reputation for handmade and vintage items, there are almost no bestsellers that fall into these traditional categories. This post delves into the best selling products on Etsy in the Clothing category, providing insights into current consumer preferences. These trends not only reflect the present demands but also offer a perspective for sellers to identify niche markets and…
Every Etsy seller wants to know what sells best on Etsy at any given time. This is particularly true in the competitive and diverse world of jewelry, where trends can shift rapidly, and consumer preferences are constantly evolving. Keeping a finger on the pulse of these changes is not just about staying relevant; it's about harnessing the opportunity to thrive in a bustling marketplace. To assist in this endeavor, this post will feature a carefully curated list of best selling products on Etsy from the Jewelry category, based on the last 30 days of sales data. These insights are more than just a snapshot of current preferences; they serve as a springboard for sellers to delve deeper and research these…
Each month we will be publishing on the Koalanda blog a brief report on the Etsy sales of the preceding month. Here is the report for October 2023. Sales on Etsy in comparison with previous months As anticipated, sales on Etsy for October have exceeded those in September. This marks the fourth consecutive month of growth. This month, sales have increased by 2.4% compared to September. If this seems like a modest rise, just wait until next month to witness the even more substantial increase. The chart below illustrates a gradual yet distinct uptick in sales compared to previous months. What's particularly noticeable is the sales spike that occurred between October 9th and 11th, which is unusual for regular weekdays.…
