Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate  data.

Is Etsy Favoring the Big Sellers

The Etsy market is growing constantly and will continue to expand in 2022. The number of sellers and buyers is increasing, and the platform’s turnover is also steadily rising. However, does this mean that the small shops on the platform are also experiencing growth? Or is Etsy’s popularity attributable to the big sellers alone? Are the latter given better chances to grow? Does the platform in fact favor the big shops over the small ones? These are all questions that Etsy sellers ask themselves all the time. Fortunately, the answers can be found in the data that we from Koalanda collect every day.

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