Etsy Sales Report – June 2022
Each month we will be publishing a brief report on the Etsy sales of the preceding month on the Koalanda blog. Here is the first such report — for June 2022.
Knowing the Etsy marketplace is crucial for the success of any business, big or small. The articles in Etsy Data Insights aim to provide deep understanding of Etsy as a whole. In this section you’ll find research, statistics and case studies, based on real and accurate data.
5 Myths About Etsy
Every business decision we take should be based on hard data, rather than guesswork and intuition. This is just as true when it comes to decisions about our Etsy business. Most sellers are constantly searching for information on Google or social media. Unfortunately, the answers they find there are usually not backed by data, but simply reflect the speculative assumptions of other sellers. And if we are able to have a look at the real data in such cases, we will see that many assumptions presented as fact on the web are actually myths. So, in this blog post we decided to bust 5 of the most popular myths about Etsy, using the data that Koalanda collects about shops on…
From Which Countries are the Most Successful Etsy Shops?
More than half of all buyers and sellers on Etsy are from the US. At the same time, Etsy is a truly international platform where shops from 232 countries and territories compete for a market share. Koalanda collects information for every active Etsy shop on a daily basis. Here are some of the interesting facts that our data show. Highest number of shops and sales The US is without question the country with the most sellers, sales and listings on Etsy. The second and third countries by these three criteria are the UK and Canada. The US holds the first place according to these criteria in each of the 15 categories on Etsy. In almost all of the cases, the…
Was the Etsy Strike a Success?
On 11 April 2022 the transaction fees for Etsy sellers increased from 5% to 6.5%. In response to the frustrating announcement, a group of sellers decided to express their protest by going on strike. The Koalanda team is going to look at the data and objectively analyze what happened during the strike period - how many shops were set to vacation mode, did Etsy sales drop during the Etsy strike and what are the possible reasons.
Have Sales on Etsy Really Dropped?
Am I the only one selling less? Every seller on Etsy has asked this question at least once. We often experience dramatic drops in our sales, especially in the wake of high-yield periods, such as Black Friday and Christmas. Naturally, we wonder whether we are the only ones affected, how much our competitors sell, and how the Etsy market is behaving overall. To answer these questions, the Koalanda team analyzed the data on Etsy sales, as the numbers never lie.
Is Etsy Favoring the Big Sellers
The Etsy market is growing constantly and will continue to expand in 2022. The number of sellers and buyers is increasing, and the platform’s turnover is also steadily rising. However, does this mean that the small shops on the platform are also experiencing growth? Or is Etsy’s popularity attributable to the big sellers alone? Are the latter given better chances to grow? Does the platform in fact favor the big shops over the small ones? These are all questions that Etsy sellers ask themselves all the time. Fortunately, the answers can be found in the data that we from Koalanda collect every day.